Skin Proud's Fun and Positive Game Targets Its Gen Z Audience
Laura McQuarrie — May 28, 2020 — Fashion
References: skin-proud.leadfamly & cosmeticsbusiness
Skin Proud is promoting a healthy, positive mindset with a new body positivity game that engages its digital-native audience. The game for its Gen Z customer base tasks players with stamping out negative words like "ashamed" and "hideous" as they appear on-screen. As they tap on the words to make them disappear, consumers will begin to collect points and once they reach 100, they'll be entered in the Skin Proud Prize Draw.
At a time when young consumers may be spending more time on usual than social media, comparing themselves to others and being confronted with their own image more on video calls with friends, Skin Proud is reaching out to its audience to support positive self-talk.
At a time when young consumers may be spending more time on usual than social media, comparing themselves to others and being confronted with their own image more on video calls with friends, Skin Proud is reaching out to its audience to support positive self-talk.
Trend Themes
1. Body Positivity Games - The trend of body positivity games creates opportunities for brands to promote positive self-talk and engage with Gen Z audiences.
2. Digital-native Engagement - The trend of engaging with digital-native audiences through games presents opportunities for brands to connect with Gen Z consumers and promote positive mindsets.
3. Healthy Mindset Promotion - The trend of promoting healthy mindsets through interactive games offers opportunities for brands to foster positive self-image and support mental well-being.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into body positivity games to engage with Gen Z consumers, promote self-acceptance, and differentiate their brands in the market.
2. Gaming and Entertainment - The gaming and entertainment industry can capitalize on the trend of body positivity games to attract and retain Gen Z audiences, offering a unique and uplifting gaming experience.
3. Digital Marketing and Advertising - The digital marketing and advertising industry can leverage body positivity games as innovative tools to create meaningful and positive connections with Gen Z consumers, driving brand awareness and loyalty.
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