Missguided's Sprays Boast Names like 'Vibe Enhancer' and 'Boy Tears'
Laura McQuarrie — March 1, 2018 — Fashion
References: missguidedus & cosmeticsbusiness
Driven by the success of its Babe Power fragrance, Missguided launched a fun, youthful four-piece collection of body mists.
The Body Mist Collection was created in partnership with Per-Scent, which also worked with Missguided on its first fragrance product that quickly became a best-selling item in its category in the UK. The all-new body mist range features lighter, fresher scents with playful names like Boy Tears, Unicorn Dreams, Instant Feels and Vibe Enhancer. Each silver, white or Millennial pink bottle boasts a sleek minimalist design and an Instagram-worthy iridescent finish.
Missguided recommends that consumers spray the products into the air and walk into the mists for best coverage. Additionally, the women's fashion brand also suggests layering the unique fragrances one atop another for the creation of a truly signature scent.
The Body Mist Collection was created in partnership with Per-Scent, which also worked with Missguided on its first fragrance product that quickly became a best-selling item in its category in the UK. The all-new body mist range features lighter, fresher scents with playful names like Boy Tears, Unicorn Dreams, Instant Feels and Vibe Enhancer. Each silver, white or Millennial pink bottle boasts a sleek minimalist design and an Instagram-worthy iridescent finish.
Missguided recommends that consumers spray the products into the air and walk into the mists for best coverage. Additionally, the women's fashion brand also suggests layering the unique fragrances one atop another for the creation of a truly signature scent.
Trend Themes
1. Youthful Body Mists - Creating body mists with playful names and a sleek design appeals to millennial consumers looking for fun and fresh fragrances.
2. Collaborations with Fragrance Experts - Partnering with renowned fragrance companies can help brands create bestselling fragrance products and expand their market presence.
3. Layering Fragrances - Encouraging customers to layer multiple fragrances allows for personalization and the creation of unique signature scents.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the market potential of creating body mists with youthful branding and unique scent combinations.
2. Fashion Retail - Fashion brands can expand their product offerings by collaborating with fragrance experts to launch fragrance collections, targeting millennial consumers.
3. Social Media Marketing - Brands can leverage Instagram-worthy packaging and playful names of body mists to generate user-generated content and engage with millennial audiences on social media platforms.
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