The BMW Product Navigator
Marissa Brassfield — December 1, 2008 — Autos
The ability to customize your own BMW is badass enough, but doing so virtually through a Microsoft Surface with BMW’s Product Navigator takes this technology to the extreme.
Drivers can customize their next whip by placing colored tiles on the BMW Product Navigator’s surface. They can also drag options from the toolbar to their car using the gesture-sensitive touchscreen.
After drivers are finished creating their cars, they can print their creation directly from the BMW Product Navigator. This is the first of what will surely be a long line of Microsoft Surface marketing ploys to come.
Drivers can customize their next whip by placing colored tiles on the BMW Product Navigator’s surface. They can also drag options from the toolbar to their car using the gesture-sensitive touchscreen.
After drivers are finished creating their cars, they can print their creation directly from the BMW Product Navigator. This is the first of what will surely be a long line of Microsoft Surface marketing ploys to come.
Trend Themes
1. Gesture-based Customization - The use of gesture-sensitive touchscreens to customize products is a disruptive innovation opportunity for tech companies.
2. Virtual Product Customization - The ability to virtually customize products using technology presents a disruptive innovation opportunity for the retail industry.
3. Interactive Marketing - The incorporation of interactive technology in marketing ploys is a disruptive innovation opportunity for the advertising industry.
Industry Implications
1. Automotive - Gesture-based car customization presents a disruptive innovation opportunity for the automotive industry.
2. Technology - The incorporation of gesture-based touchscreens presents a disruptive innovation opportunity for the tech industry.
3. Retail - Virtual product customization using technology presents a disruptive innovation opportunity for the retail industry.
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