From Computer Coffee Tables to Coffee Table Book-Burners
Michael Hines — March 28, 2010 — Art & Design
It's high time that all of the world's cool coffee tables get some respect. I'm no expert, but I can tell you that the most under-appreciated piece of furniture is the coffee table.
Where else are you going to put your coffee? These cool coffee tables are specialized to comfortably contain coffee. Some of them are also books, computers, and collectibles. There's just no going wrong here.
Implications - In today's information age, normal is not enough. This applies to products from all industries, as today's consumer is much more difficult to impress. Thus, companies must integrate an element of novelty or eccentricity in products in order to seem interesting as well as functional. This will satiate a consumer desire for uniqueness and prestige.
Where else are you going to put your coffee? These cool coffee tables are specialized to comfortably contain coffee. Some of them are also books, computers, and collectibles. There's just no going wrong here.
Implications - In today's information age, normal is not enough. This applies to products from all industries, as today's consumer is much more difficult to impress. Thus, companies must integrate an element of novelty or eccentricity in products in order to seem interesting as well as functional. This will satiate a consumer desire for uniqueness and prestige.
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