BMW Open Work Unfolds on Digital and Physical Platforms
Ellen Smith — October 17, 2017 — Marketing
References: frieze & designboom
The BMW Open Work has opened at London's Frieze, introducing a multi-sensory installation commissioned by Olivia Erlanger.
The space, entitled 'Body Electric' unfolds across both physical and digital platforms, as guests are invited to explore fictional tales that combine elements from a diverse range of disciplines, including "science fiction, economic flows and integrated design."
According to the artist, the designs consider the changing relationship human beings have toward the environment. Inside of the installation, the artist distorted a variety of images, in attempt to perfect what is considered natural. The installation aims to evoke a bodily experience through inviting guests to sit on a motion sensing bench, while surrounded by a blue light and thick fog.
Photo Credits: designboom, frieze
The space, entitled 'Body Electric' unfolds across both physical and digital platforms, as guests are invited to explore fictional tales that combine elements from a diverse range of disciplines, including "science fiction, economic flows and integrated design."
According to the artist, the designs consider the changing relationship human beings have toward the environment. Inside of the installation, the artist distorted a variety of images, in attempt to perfect what is considered natural. The installation aims to evoke a bodily experience through inviting guests to sit on a motion sensing bench, while surrounded by a blue light and thick fog.
Photo Credits: designboom, frieze
Trend Themes
1. Multi-sensory Installations - Disruptive innovation opportunity: Explore the integration of digital and physical elements to create immersive sensory experiences in various industries.
2. Fictional Tales - Disruptive innovation opportunity: Incorporate elements from diverse disciplines to create imaginative narratives that engage and captivate audiences.
3. Changing Relationship with the Environment - Disruptive innovation opportunity: Address the evolving attitudes and behaviors towards the environment through innovative design and storytelling.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Collaborate with artists to transform cars into interactive spaces that offer multi-sensory experiences for passengers.
2. Art - Disruptive innovation opportunity: Merge art and technology to create immersive installations that blur the boundaries between the physical and digital realms.
3. Entertainment - Disruptive innovation opportunity: Create interactive and experiential storytelling experiences that transport audiences into fictional worlds.
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