BlueMercury Recently Launched a New 'BlueRewards Program'
Grace Mahas — September 4, 2019 — Marketing
References: bluemercury & bustle
As more beauty brands leverage consumer loyalty programs to appeal to customers, BlueMercury, a chain of American beauty stores founded in 1999, has joined the ranks of Sephora and Shoppers Drug Mart with the launch of its new 'BlueRewards Program.'
The BlueRewards Program will give consumers benefits and freebies for any frequent shopper. The new rewards program is free for consumers to join and users can sign up online or in person. A 'Silver Member' is a shopper who spends $299 or less in a calendar year, a 'Sapphire Member' is a user who purchases between $300 and $999 annually, and a 'Platinum Member' is a consumer who spends over $1,000 annually at the store. All members will receive a birthday gift, but other treatments and giveaways are reserved for the higher membership levels.
The BlueRewards Program will give consumers benefits and freebies for any frequent shopper. The new rewards program is free for consumers to join and users can sign up online or in person. A 'Silver Member' is a shopper who spends $299 or less in a calendar year, a 'Sapphire Member' is a user who purchases between $300 and $999 annually, and a 'Platinum Member' is a consumer who spends over $1,000 annually at the store. All members will receive a birthday gift, but other treatments and giveaways are reserved for the higher membership levels.
Trend Themes
1. Beauty Loyalty Programs - Disruptive innovation opportunity: Develop a unique loyalty program that offers personalized benefits and exclusive rewards to enhance customer retention.
2. Online Sign-up - Disruptive innovation opportunity: Create a seamless and convenient online sign-up process for loyalty programs to expand customer reach and improve user experience.
3. Tiered Membership Levels - Disruptive innovation opportunity: Introduce tiered membership levels with increasing benefits and incentives to incentivize spending and drive customer loyalty.
Industry Implications
1. Beauty Retail - Disruptive innovation opportunity: Integrate technology and personalization into the beauty retail experience to create a more engaging and customized shopping journey.
2. E-commerce - Disruptive innovation opportunity: Utilize data analytics and artificial intelligence to provide personalized product recommendations and offers, enhancing the e-commerce beauty shopping experience.
3. Customer Relationship Management - Disruptive innovation opportunity: Develop innovative customer relationship management (CRM) platforms to track and reward customer loyalty, ultimately driving sales and brand loyalty.
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