Blueme Debuts the Lunar New Year Limited Edition Votive Set
Grace Mahas — January 17, 2024 — Art & Design
References: bluemefragrance
Blueme, an Asian-owned candle brand, recently celebrated the Year of the Dragon with the launch of their Lunar New Year Limited Edition Votive Set. This special collection features four fragrances – Calm, Balance, Nostalgia, and Focus – each thoughtfully crafted to help start the new year on a refreshing note.
Blueme Candles stand out for its commitment to scientific research on the human sense of smell and taste. They focus on creating functional fragrances that not only delight the senses but also promote emotional and psychological well-being. Drawing inspiration from the wisdom of nature and Zen philosophy, Blueme’s fragrances are a fusion of traditional wisdom and modern science.
The candles are available for purchase on Blueme.com and at Bloomingdales, making them accessible to a wide audience. The brand is the brainchild of Mei Xu, a renowned entrepreneur who previously founded Chesapeake Bay Candle and negotiated its sale to Newell Brands in 2017. Mei Xu's diverse expertise makes her a valuable voice for discussions on women in leadership and founders, especially in relation to the Lunar New Year and beyond.
Blueme Candles stand out for its commitment to scientific research on the human sense of smell and taste. They focus on creating functional fragrances that not only delight the senses but also promote emotional and psychological well-being. Drawing inspiration from the wisdom of nature and Zen philosophy, Blueme’s fragrances are a fusion of traditional wisdom and modern science.
The candles are available for purchase on Blueme.com and at Bloomingdales, making them accessible to a wide audience. The brand is the brainchild of Mei Xu, a renowned entrepreneur who previously founded Chesapeake Bay Candle and negotiated its sale to Newell Brands in 2017. Mei Xu's diverse expertise makes her a valuable voice for discussions on women in leadership and founders, especially in relation to the Lunar New Year and beyond.
Trend Themes
1. Functional Fragrances - Blueme Candles focuses on creating functional fragrances that promote emotional and psychological well-being.
2. Fusion of Tradition and Science - Blueme's fragrances are a fusion of traditional wisdom and modern science, drawing inspiration from the wisdom of nature and Zen philosophy.
3. Women in Leadership - Mei Xu's diverse expertise as the founder of Blueme Candles and her previous entrepreneurial ventures makes her a valuable voice for discussions on women in leadership.
Industry Implications
1. Candle Industry - Blueme Candles, an Asian-owned candle brand, stands out for its commitment to scientific research on the human sense of smell and taste.
2. Wellness Industry - Blueme Candles creates fragrances that promote emotional and psychological well-being, tapping into the growing trends in the wellness industry.
3. Retail Industry - Blueme Candles' availability for purchase on Blueme.com and at Bloomingdales showcases their reach in the retail industry, making their products accessible to a wide audience.
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