The 'Blue Petyl' Site Offers a Modern Chic Alternative to Flower Garlands
Sarah Nazim — July 25, 2012 — Lifestyle
These bedazzled wedding bouquets from 'Blue Petyl' are far from the traditional flower garlands that are usually carried by brides as they walk down the aisle. This company caters to women who crave the finer things in life; each bouquet is made out of distinctive vintage brooches. They also come in a variety of different colors and are even able to be custom made.
For brides who do the bouquet toss, it would be quite the gift for the bridesmaid who is lucky enough to catch it. The Blue Petyl company is offering a distinct product that caters to a niche segment of consumers who want to add a bit of high-class glam to their special day. These brooch bouquets are sure to make for great conversation pieces.
For brides who do the bouquet toss, it would be quite the gift for the bridesmaid who is lucky enough to catch it. The Blue Petyl company is offering a distinct product that caters to a niche segment of consumers who want to add a bit of high-class glam to their special day. These brooch bouquets are sure to make for great conversation pieces.
Trend Themes
1. Bedazzled Wedding Bouquets - Disruptive innovation opportunity: Create a line of customizable bedazzled bouquets for brides looking for a glamorous alternative to traditional flower arrangements.
2. Vintage Brooches - Disruptive innovation opportunity: Develop a platform that connects vintage brooch sellers with bridal businesses to meet the demand for unique and customizable bouquets.
3. Unique Wedding Accessories - Disruptive innovation opportunity: Create a marketplace for unique wedding accessories, including non-traditional bouquets, to cater to brides seeking personalized and unconventional touches for their special day.
Industry Implications
1. Wedding and Event Planning - Disruptive innovation opportunity: Offer a specialized service to help brides curate unique and personalized wedding experiences, including sourcing unconventional bouquets.
2. E-commerce and Retail - Disruptive innovation opportunity: Build an online marketplace specifically for handmade and unique wedding accessories, including bedazzled bouquets, to cater to the demand for customized bridal products.
3. Vintage and Antique Collectibles - Disruptive innovation opportunity: Partner with vintage brooch collectors and sellers to bring a curated selection of vintage brooches to a wider audience, catering specifically to the wedding industry.
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