Robert Geller's Vintage Vision for Levi's Jeans
Geebee Micro — August 14, 2009 — Fashion
References: wearethemarket
Robert Geller took some inspiration from Levi’s and added a touch of his signature design to create a Levi’s collection to be released at Bloomingdale’s in September.
According to Carl Chiara, the director of men’s and women’s brand concepts at Levi’s Americas, Geller was inspired by historic Levi’s designs, and as a result they drew from coats from between the 1910s and the 1960s.
As you can see in the photos, and as Chiara confirms, they “worked off the functional yet minimal approach to purposeful, rational design and put it in a new context.”
Whether it’s 10, 20 or 30 years from now, this trend is here to stay, and we can count on Levi’s and denim in general to always be part of our culture.
According to Carl Chiara, the director of men’s and women’s brand concepts at Levi’s Americas, Geller was inspired by historic Levi’s designs, and as a result they drew from coats from between the 1910s and the 1960s.
As you can see in the photos, and as Chiara confirms, they “worked off the functional yet minimal approach to purposeful, rational design and put it in a new context.”
Whether it’s 10, 20 or 30 years from now, this trend is here to stay, and we can count on Levi’s and denim in general to always be part of our culture.
Trend Themes
1. Vintage-inspired Designs - There is a trend towards incorporating historic designs into contemporary fashion, providing opportunities for innovative reinterpretations.
2. Functional Yet Minimal Design - The use of purposeful and rational design principles in fashion opens avenues for disruptive innovation in creating practical yet stylish clothing.
3. Denim's Enduring Popularity - Denim's timeless appeal in our culture ensures continued opportunities for innovation and market growth in the denim industry.
Industry Implications
1. Fashion - The fashion industry can leverage vintage-inspired designs and functional minimalism to create unique and innovative clothing lines.
2. Apparel Retail - Retailers can capitalize on denim's enduring popularity by offering a wide range of denim products and incorporating vintage elements into their collections.
3. Textile Manufacturing - Manufacturers can explore new techniques and materials to enhance the appeal and functionality of denim, aligning with the trend towards vintage-inspired designs.
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