Red Cross Ad For Blood Donation
Jeremy Gutsche — October 14, 2006 — Marketing
References: donateblood.au & adverblog
In a unique campaign for the Red Cross of Australia, the M&C Saatchi has created bloodvertising. Instead of conveying a message through a typical sign, the inclusion of blood is the medium. Unfortunately, this may just be a print ad. With the word of mouth impact they'll get, maybe we'll see the campaign up the ante and put out some of these bloodvertising shock boxes.
Implications - Consumers have adapted to the plethora of advertisements and can easily block out messages. Visceral ads and ones that use shock are pivotal in moving past the filter and communicating with an audience. Companies should consider how they can leverage the unexpected in novel and new ways in order to form a connection with consumers.
Implications - Consumers have adapted to the plethora of advertisements and can easily block out messages. Visceral ads and ones that use shock are pivotal in moving past the filter and communicating with an audience. Companies should consider how they can leverage the unexpected in novel and new ways in order to form a connection with consumers.
Trend Themes
1. Visceral Advertising - Using shock and unusual visuals as a means of conveying a message to consumers.
2. Alternative Advertising Mediums - Utilizing uncommon mediums to create memorable advertising campaigns.
3. Interactive Print Advertising - Creating ads that interact with the viewer and leave a lasting impression.
Industry Implications
1. Marketing and Advertising - Innovative methods of advertising can create more impactful campaigns for clients.
2. Blood Donation - Utilizing an unexpected medium like blood can potentially increase awareness and attention to the need for blood donations.
3. Non-profit Organizations - Creative and impactful advertising can help non-profits reach a wider audience and increase donor participation.
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