Athena Calderon Designs a Whole Capsule with Crate & Barrel
Amy Duong — December 23, 2022 — Art & Design
References: redirect.viglink & design-milk
Designer Athena Calderone works in collaboration with Crate & Barrel to launch a full home collection that is made up of an impressive 137 pieces. This ranges from large furniture down to dinnerware as well, all of which are made with inspiration drawn from ancient forms and designs that are collected throughout the years.
Senior Vice President of Product Design and Had of Metaverse and Web 3.0 Sebastian Brauer states that “We were thrilled to work with Athena to create timeless pieces that transcend trends. Athena’s aspirational vision and commitment to live beautifully coupled with our design-centric craftsmanship and values of living with purpose and intention come through in the authentic details and materials across this lifestyle collection.”
Image Credit: Crate & Barrel
Senior Vice President of Product Design and Had of Metaverse and Web 3.0 Sebastian Brauer states that “We were thrilled to work with Athena to create timeless pieces that transcend trends. Athena’s aspirational vision and commitment to live beautifully coupled with our design-centric craftsmanship and values of living with purpose and intention come through in the authentic details and materials across this lifestyle collection.”
Image Credit: Crate & Barrel
Trend Themes
1. Collaborative Designer Capsules - Collaboration between designers and brands to create full home collections presenting opportunities for new market segments.
2. Ancient-inspired Home Designs - Using inspiration from ancient designs, home collections can create unique brand differentiation and appeal to consumers seeking unique finds.
3. Purposeful and Intentional Home Living - Creating home collections that align with values of purposeful and intentional living, specifically targeting conscious consumers.
Industry Implications
1. Furniture Manufacturing - With the growth of designer home collections, furniture manufacturers can expand their offerings and appeal to new customer segments through collaborative design projects.
2. Retail Industry - The expansion of designer home collections provides opportunities for retailers to differentiate themselves in an increasingly crowded market.
3. Tableware and Kitchen Products - Collaborative designer home collections that include tableware and kitchen products present innovative opportunities for companies in the tabletop and kitchen space.
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