The BlackBerry People’s Choice Award has a Small Theatre Inside
Cody Turner — September 7, 2012 — Pop Culture
References: tiff.net
In celebration of this year’s Toronto International Film Festival, BlackBerry has designed a creative BlackBerry People’s Choice Award that comes with a hidden added bonus.
Designed by the BlackBerry design team for this year’s People’s Choice awards during one of Toronto’s most exciting film festivals. The awards are each crafted from solid blocks of aluminum and come in three different finishes: black, chrome and red.
The interesting thing about this year’s awards is that inside these trapezoidal prisms is a hidden miniature theatre. Simply look through the top of the award through the viewfinder and you will notice a small lightbox built into the prism. The theatre has the same proportions as an actual theater screen and will display a screen shot from the awarded film.
Designed by the BlackBerry design team for this year’s People’s Choice awards during one of Toronto’s most exciting film festivals. The awards are each crafted from solid blocks of aluminum and come in three different finishes: black, chrome and red.
The interesting thing about this year’s awards is that inside these trapezoidal prisms is a hidden miniature theatre. Simply look through the top of the award through the viewfinder and you will notice a small lightbox built into the prism. The theatre has the same proportions as an actual theater screen and will display a screen shot from the awarded film.
Trend Themes
1. Miniature Lightbox Trends - The use of miniature lightboxes in design products is a growing trend, offering unique and interactive experiences.
2. Hidden Features Trends - Hidden features in products, like the miniature theatre inside the BlackBerry People's Choice Award, are gaining popularity as a way to surprise and delight customers.
3. Interactive Awards Trends - Integrating interactive elements into awards, such as the miniature theatre in the BlackBerry People's Choice Award, is becoming a captivating trend in recognizing achievements.
Industry Implications
1. Film Festival Industry - The film festival industry can explore incorporating interactive and visually appealing awards, like the BlackBerry People's Choice Award, to enhance the overall experience for participants.
2. Design Industry - The design industry can capitalize on the growing trend of hidden features and miniature lightboxes, creating innovative products that surprise and engage consumers.
3. Awards Industry - The awards industry can adapt by incorporating interactive elements, such as the miniature theatre concept, to revitalize traditional award designs and capture the attention of recipients.
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