This Blackberry Ad Series Replaces Adam and Eve's Apple with Its Phone
Laura McQuarrie — July 16, 2014 — Tech
References: miamimediaschool & adeevee
As this Blackberry ad series illustrates, you probably didn't know that Adam and Eve were once almost tempted into the cult of Apple.
Blackberry's posters feature different classical paintings of the two biblical figures, where the "apple" has been swapped out with a Blackberry, which is apparently far sweeter to the pair. Now, the only question remains is who was the first to sin? As well as being a humorous way to poke fun at one of its biggest competitors, the ads are a clever way to subtly suggest that the phone is a key component in the utopia that is the idyllic Garden of Eden.
The funny ads for Blackberry were developed by Carina Lucero of the Miami Ad School in the United States.
Blackberry's posters feature different classical paintings of the two biblical figures, where the "apple" has been swapped out with a Blackberry, which is apparently far sweeter to the pair. Now, the only question remains is who was the first to sin? As well as being a humorous way to poke fun at one of its biggest competitors, the ads are a clever way to subtly suggest that the phone is a key component in the utopia that is the idyllic Garden of Eden.
The funny ads for Blackberry were developed by Carina Lucero of the Miami Ad School in the United States.
Trend Themes
1. Humorous Advertising - The use of humor in advertising can create a memorable and engaging experience for consumers.
2. Subtle Brand Messaging - Incorporating brand messaging in an indirect and subtle way can be an effective strategy to promote a product or service.
3. Artistic Reinterpretations - Reinterpreting classical artworks can add a unique and modern twist to advertising campaigns.
Industry Implications
1. Technology - The technology industry can explore humorous and creative advertising strategies to showcase their products.
2. Advertising and Marketing - The advertising and marketing industry can leverage the use of art and subtle messaging to create impactful ad campaigns.
3. Education - Educational institutions and art schools can use this ad series as an example of creative and innovative advertising techniques.
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