The Black Tulip Gay Hotel's 'Anal' Floor Map
Sandra Winn — December 21, 2008 — Naughty
References: blacktulip.nl & coloribus
The latest ad for Amsterdam’s Black Tulip Gay Hotel is a bit, well, anal. On the floor map is the outline of a man bent over with a red arrow and a caption stating "You Are Here" pointed directly at the rear-end entrance.
This clever and humorous print ad of Black Tulip’s floor map was created by the Euro RSCG Amsterdam agency.
The hotel is "Gay owned and straight friendly." I love that one of their room categories is called “Lust” and contains a few special amenities. No wonder it’s called “Europe’s Most Exciting Gay Hotel!”
This clever and humorous print ad of Black Tulip’s floor map was created by the Euro RSCG Amsterdam agency.
The hotel is "Gay owned and straight friendly." I love that one of their room categories is called “Lust” and contains a few special amenities. No wonder it’s called “Europe’s Most Exciting Gay Hotel!”
Trend Themes
1. LGBTQ+ Advertising - Opportunities for businesses to create inclusive and humorous advertisements that resonate with LGBTQ+ communities.
2. Creative Print Ads - Innovative ways to design print advertisements that grab attention and leave a lasting impression on viewers.
3. Hospitality Marketing - The potential for hotels and accommodations to differentiate themselves through unique and adventurous branding strategies.
Industry Implications
1. Advertising - Disruptive innovation opportunities for advertising agencies to create unconventional and attention-grabbing campaigns.
2. Print Media - The potential for print media companies to collaborate with businesses in designing creative and eye-catching advertisements.
3. Hospitality - Opportunities for hotels and accommodation providers to embrace unique branding and marketing approaches that appeal to specific target audiences.
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