Marvel and Clarks Teamed Up to Create Black Panther Sneakers
Madison Mackay — February 5, 2018 — Fashion
References: clarksusa
To celebrate the Black Panther movie release, Shoe company Clarks Originals teamed up with Marvel to create a pair of Black Panther sneakers. These limited-edition shoes are inspired by The King of Wakanda, a main character in the movie.
Created on the base of the brand's classic Trigenic Evo shoe, the material is a matte, all-black, full grain premium leather. This new shoe is branded with Marvel x Clarks Originals in a silver print and a rubberized Black Panther icon on the heel. A limited-edition collector's box, that features a matte black exterior and a silver Black Panther character on the lip, comes with purchase. These flexible sneakers are available in both men's and women's sizes and are perfect for the gym or day-to-day wear.
The new Black Panther sneakers are available online now, just in time for the highly anticipated movie release.
Created on the base of the brand's classic Trigenic Evo shoe, the material is a matte, all-black, full grain premium leather. This new shoe is branded with Marvel x Clarks Originals in a silver print and a rubberized Black Panther icon on the heel. A limited-edition collector's box, that features a matte black exterior and a silver Black Panther character on the lip, comes with purchase. These flexible sneakers are available in both men's and women's sizes and are perfect for the gym or day-to-day wear.
The new Black Panther sneakers are available online now, just in time for the highly anticipated movie release.
Trend Themes
1. Limited-edition Sneakers - The collaboration between Marvel and Clarks Originals to create Black Panther sneakers demonstrates the trend of limited-edition footwear inspired by popular culture.
2. Superhero Fashion - The Black Panther sneakers represent the growing trend of incorporating superhero-inspired designs into fashion, providing opportunities for brands to capitalize on the popularity of comic book characters.
3. Premium Collaborations - The partnership between Marvel and Clarks Originals highlights the trend of collaborations between major brands, creating a platform for disruptive innovation in the fashion industry.
Industry Implications
1. Footwear - The Black Panther sneakers showcase the potential for disruptive innovation in the footwear industry by merging popular culture and premium materials to create limited-edition collectibles.
2. Fashion & Apparel - The incorporation of superhero-inspired designs in fashion opens up opportunities for disruptive innovation in the apparel industry by appealing to the fan base and creating unique, high-demand products.
3. Entertainment & Licensing - The collaboration between Marvel and Clarks Originals demonstrates the potential for disruptive innovation within the entertainment and licensing industry by leveraging popular characters to create exclusive merchandise collaborations.
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