Burger King is Testing Out BK Delivery Service in Select States
Katherinev123 — January 14, 2012 — Business
References: bkdelivers & brandchannel
The BK delivery service from Burger King is a new -- and interesting -- idea in the world of fast food. Burger King, which has already launched successful delivery services in Mexico, Turkey, Brazil, Columbia and Peru, hopes that a delivery service in the United States will help boost sales.
Burger King is currently testing out the BK delivery service in the states of Maryland and Virginia at only four locations. The company plans to increase the service to 16 locations by Jan. 23, says BrandChannel. Regardless, with any delivery service, there are fees and restrictions (the question is whether they are worth it for fast food items). For example, you can use the BK delivery service only from 11 a.m. to 10 p.m., orders must be at least $8 or $10 (based on location) and there is a $2 charge for every delivery. What's more, milkshakes, coffees and breakfast items are not available for delivery.
Burger King is currently testing out the BK delivery service in the states of Maryland and Virginia at only four locations. The company plans to increase the service to 16 locations by Jan. 23, says BrandChannel. Regardless, with any delivery service, there are fees and restrictions (the question is whether they are worth it for fast food items). For example, you can use the BK delivery service only from 11 a.m. to 10 p.m., orders must be at least $8 or $10 (based on location) and there is a $2 charge for every delivery. What's more, milkshakes, coffees and breakfast items are not available for delivery.
Trend Themes
1. Fast Food Delivery Services - Opportunity for other fast food chains to implement their own delivery services and expand their customer base.
2. Expansion of Delivery Services in Food Industry - Opportunity for other food industries (e.g., pizza chains, sushi restaurants) to explore delivery services and cater to the growing demand for convenient food.
3. Digital Ordering and Delivery Platforms - Opportunity for innovative startups to develop digital platforms that streamline the ordering and delivery process for fast food chains and other food industries.
Industry Implications
1. Fast Food Industry - Opportunity for fast food chains to increase sales by implementing delivery services and appealing to customers' need for convenience.
2. Food Delivery Industry - Opportunity for food delivery platforms (e.g., Uber Eats, Grubhub) to collaborate with fast food chains and expand their offerings to include fast food options.
3. Technology Startups - Opportunity for technology startups to create innovative solutions for the fast food industry, such as delivery management systems or drone delivery services.
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