Birkentree Highland Birchwater Complements Single Malts
Michael Hemsworth — August 19, 2021 — Lifestyle
References: birkentree & conveniencestore
The Birkentree Highland Birchwater is a naturally formulated mixer for use with whiskey to create an at-home drinking experience like never before. The product is positioned as an alternative to water when enjoying a serving of whiskey and is reported to help bring out the various flavor nuances associated with single malt varieties. The whiskey mixer is priced at £5.95 for a 100ml serving.
Co-Founder Rob Clamp boasted on the Birkentree Highland Birchwater saying, "Bringing Birkentree to life has been an exciting journey. We have always believed that birch water is truly unique and had the potential to become a natural companion for whisky. We know that whisky drinkers, whether that’s single malt enthusiasts or people trying their first dram, will love Birkentree from the very first sip.”
Co-Founder Rob Clamp boasted on the Birkentree Highland Birchwater saying, "Bringing Birkentree to life has been an exciting journey. We have always believed that birch water is truly unique and had the potential to become a natural companion for whisky. We know that whisky drinkers, whether that’s single malt enthusiasts or people trying their first dram, will love Birkentree from the very first sip.”
Trend Themes
1. Birch Water Mixers - Disruptive innovation opportunity for beverage industry players to explore natural birch water-based mixers for alcoholic drinks
2. At-home Drinking Experience - Disruptive innovation opportunity for hospitality and home entertainment industries to create unique experiences and elevate consumer enjoyment with innovative mixers and complementary products
3. Flavor Enhancement - Disruptive innovation opportunity for food and drink industry players to explore natural and innovative ways to enhance flavor profiles of existing products
Industry Implications
1. Beverage - Opportunity for beverage industry players to develop natural birch water-based mixers to complement alcoholic drinks
2. Hospitality - Opportunity for hospitality industry to create unique at-home drinking experiences using innovative mixers and complementary products
3. Food and Drink - Opportunity for food and drink industry players to explore natural and innovative ways to enhance flavor profiles of existing products
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