The GlenAllachie Wood Finish Spirits Include Three Whiskies
Michael Hemsworth — April 27, 2020 — Marketing
References: theglenallachie & thespiritsbusiness
The new range of spirits within the GlenAllachie Wood Finish line have been unveiled by the distillery to offer consumers a high-quality option that's premium and complex in flavor. The new spirits include the nine-year-old Rye Wood Finish, the 11-year-old Moscatel Wood Finish and the 11-year-old Port Wood Finish, which are priced between £54.99 and £58.99 per bottle. The spirits will be launched with a live tasting hosted by Master Distiller Billy Walker next month on Facebook for curious consumers to partake in.
Speaking on the new GlenAllachie Wood Finish products, Walker explained that, "From day one, we’ve spent a lot of time exploring the amazing array of casks here in the warehouses and also looking at how our spirit interacts with different types of wood. It’s exciting to see how we can change and enhance the flavor profile of our spirit to create rich and full-bodied whiskies. This second batch of wood finishes represents the culmination of all those experiments, and we’re excited about the range of new flavors we’ve created by giving our malt second maturations in rye, Moscatel and ruby Port barrels. It’s a delicate process to make sure the different woods complement The GlenAllachie spirit rather than overpower it, but we’re delighted with the results.”
Speaking on the new GlenAllachie Wood Finish products, Walker explained that, "From day one, we’ve spent a lot of time exploring the amazing array of casks here in the warehouses and also looking at how our spirit interacts with different types of wood. It’s exciting to see how we can change and enhance the flavor profile of our spirit to create rich and full-bodied whiskies. This second batch of wood finishes represents the culmination of all those experiments, and we’re excited about the range of new flavors we’ve created by giving our malt second maturations in rye, Moscatel and ruby Port barrels. It’s a delicate process to make sure the different woods complement The GlenAllachie spirit rather than overpower it, but we’re delighted with the results.”
Trend Themes
1. Wood-finished Spirits - The trend of wood-finishing spirits is growing as people are seeking high-quality premium and complex flavors.
2. Live Tasting Events - Live tasting events hosted on social media can increase engagement and brand awareness among curious consumers.
3. Experimental Flavor Creation - The experimentation with different types of wood used in Barrel-aging can create new and unique flavors in spirits.
Industry Implications
1. Distillery - Distilleries can capitalize on the trend of wood-finishing spirits by exploring new ways to create unique flavor combinations.
2. Beverage Retail - Retailers can benefit from the growing trend of wood-finished spirits by offering a diverse selection of premium products to consumers.
3. Event Management - Event management companies can offer live tasting events for distilleries and other beverage companies to help increase brand awareness and consumer engagement.
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