The Tweet Couple from Cornetto Makes 140 Characters Fun
Laura McQuarrie — March 25, 2014 — Marketing
References: tweetcouple & wearesocialmedia.gr
The 'Tweet Couple' bird tweet campaign by Cornetto totally stays true to the avian theme of the social networking site, introducing a parrot and a dodo that will compose tweets for you on a typewriter.
By visiting the Tweet Couple website and signing in with their Twitter account, users are able to compose tweets and have the birds react to them. If your tweet contains "LOL," the birds will laugh. Similarly, if you include any cuss words, the birds will get right up in your face and gesture as if to say "I'm watching you."
Other fun actions include feeding the birds Cornetto ice cream cones, which they are quick to gobble up. The campaign is quirky, but it's fun and a great reminder of the joys a delicious frozen dessert can bring.
By visiting the Tweet Couple website and signing in with their Twitter account, users are able to compose tweets and have the birds react to them. If your tweet contains "LOL," the birds will laugh. Similarly, if you include any cuss words, the birds will get right up in your face and gesture as if to say "I'm watching you."
Other fun actions include feeding the birds Cornetto ice cream cones, which they are quick to gobble up. The campaign is quirky, but it's fun and a great reminder of the joys a delicious frozen dessert can bring.
Trend Themes
1. Interactive Advertising - The 'Tweet Couple' campaign showcases the potential of interactive advertising through fun and engaging bird tweet generators.
2. Gamification - By allowing users to compose tweets and receive playful reactions from the birds, the campaign incorporates gamification elements into social media interaction.
3. Real-time Brand Interaction - The Tweet Couple website enables real-time brand interaction by providing instant reactions from the birds based on the content of the tweets.
Industry Implications
1. Food and Beverage - The Cornetto campaign highlights the potential for innovative and entertaining marketing strategies within the food and beverage industry.
2. Social Media - The Tweet Couple's bird tweet generators demonstrate the possibilities of creating engaging content and interactions on social media platforms.
3. Technology - The integration of the typewriter tweet generators showcases the ongoing innovation and advancements in technology within the industry.
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