Hungry Bird's Specialty Seed Packaging Boasts Illustrated Elements
Jana Pijak — August 18, 2015 — Lifestyle
References: behance.net
This bird seed packaging is designed for Hungry Bird, a brand that specializes in premium pet food that is made from only the finest ingredients. The company's oprganic bird seed range is not only healthy for avian pets but also boasts charming branding.
Each Hungry Bird package features the brand's signature logo in green and is accented with a pink and white slogan that reads "premium daily bird food." These bird seed containers are also adorned with colorful illustrations that depict different bird varieties. The exotic species include parrots and cockatoos that sit on a hand-drawn tree element.
This pet food packaging is designed by Preeta Suresh and is paper-made, making it sustainable for exotic bird owners with environmentally conscious values.
Each Hungry Bird package features the brand's signature logo in green and is accented with a pink and white slogan that reads "premium daily bird food." These bird seed containers are also adorned with colorful illustrations that depict different bird varieties. The exotic species include parrots and cockatoos that sit on a hand-drawn tree element.
This pet food packaging is designed by Preeta Suresh and is paper-made, making it sustainable for exotic bird owners with environmentally conscious values.
Trend Themes
1. Sustainable Pet Packaging - Opportunity to disrupt the pet food industry by targeting environmentally conscious pet owners with unique and sustainable packaging designs.
2. Illustrated Branding - Innovative approach to branding pet food products through visually appealing illustrations that depict the target customer - pet birds.
3. Premium Pet Food - Opportunity for disruption by creating a new standard of premium pet food with exclusive and high-quality ingredients.
Industry Implications
1. Pet Food - Disruptive innovation opportunities exist in the pet food industry through the use of sustainable and premium ingredients along with visually appealing packaging designs.
2. Sustainable Packaging - The trend towards sustainable packaging in the pet food industry can be accelerated with unique and creative designs that cater to environmentally conscious pet owners.
3. Illustration and Design - Innovative design and illustration techniques can be utilized to create unique and visually appealing packaging designs for pet food products that stand out in the market.
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