Bird & Blend 'More Tea Gromit?' Celebrates Wallace & Gromit
Michael Hemsworth — August 15, 2023 — Lifestyle
References: birdandblendtea & theretailbulletin
Bird & Blend 'More Tea Gromit?' is a new special blend from the independent tea company that commemorates claymation characters Wallace & Gromit.
The tea is being launched in an exclusive gift but that contains 12 individually wrapped tea bags that are plastic-free, while the tea itself is a blend of Sri Lankan Black Tea, Yerba Mate, desiccated coconut and freeze-dried cranberry. The final result is a range of flavors that pay homage to the dynamic animated duo themselves. The tea is being launched to coincide with the 30th anniversary of Wallace & Gromit: The Wrong Trousers.
Co-Founder of the Bird & Blend Tea Co. Krisi Smith spoke on the Bird & Blend 'More Tea Gromit?' saying, "Knowing he and Gromit would require a blend that would ignite new ideas, I opted for a traditional black breakfast tea but with a surprising and delightful twist. I really had fun inventing this blend, and as a business, we’re thrilled to be a part of Aardman’s celebratory programme.”
The tea is being launched in an exclusive gift but that contains 12 individually wrapped tea bags that are plastic-free, while the tea itself is a blend of Sri Lankan Black Tea, Yerba Mate, desiccated coconut and freeze-dried cranberry. The final result is a range of flavors that pay homage to the dynamic animated duo themselves. The tea is being launched to coincide with the 30th anniversary of Wallace & Gromit: The Wrong Trousers.
Co-Founder of the Bird & Blend Tea Co. Krisi Smith spoke on the Bird & Blend 'More Tea Gromit?' saying, "Knowing he and Gromit would require a blend that would ignite new ideas, I opted for a traditional black breakfast tea but with a surprising and delightful twist. I really had fun inventing this blend, and as a business, we’re thrilled to be a part of Aardman’s celebratory programme.”
Trend Themes
1. Claymation-commemorating Tea Blends - The launch of a special blend of tea that celebrates claymation characters Wallace & Gromit presents opportunities for unique and nostalgic tea flavors.
2. Plastic-free Tea Packaging - The exclusive gift box containing individually wrapped, plastic-free tea bags reflects the growing trend of eco-friendly packaging, providing opportunities for sustainability-focused innovations in the tea industry.
3. Animated Character Collaborations - The collaboration between Bird & Blend and Aardman to create a tea blend inspired by Wallace & Gromit highlights the potential for cross-industry partnerships and product crossovers that appeal to nostalgic consumers.
Industry Implications
1. Tea Industry - The launch of a special tea blend that commemorates iconic claymation characters Wallace & Gromit presents opportunities for the tea industry to tap into nostalgic consumers and create unique, limited-edition blends.
2. Packaging Industry - The use of plastic-free tea bags in the exclusive gift box showcases the need for innovative and sustainable packaging solutions in the food and beverage industry.
3. Entertainment Industry - The collaboration between Bird & Blend and Aardman Studios to create a tea blend inspired by Wallace & Gromit exemplifies the potential for cross-industry collaborations that merge products and characters to provide new and exciting experiences for fans.
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