Biodynamic: Luna 1.1 is Made Only with Biodynamic Barley
Laura McQuarrie — June 18, 2021 — Lifestyle
References: waterfordwhisky & thespiritsbusiness
This summer, Waterford Distillery is releasing a first-of-its-kind Irish spirit with the world's first biodynamic whiskey. Biodynamic: Luna 1.1 is made only with biodynamic barley made by farmers in Ireland who take a holistic, ecological, and ethical approach to farming. Waterford has distilled about 500 barrels of liquid from the biodynamic barley with the intention of creating "a more flavorsome" spirit. While many wineries rely on biodynamic practices, this is the first time whiskey is being shared in the same way.
Increased interest in climate-conscious food and beverages is driving the growth of regeneratively grown products, which appeals to consumers for its "beyond organic" approach to working with the land and the nutrient-dense foods created in the process.
Increased interest in climate-conscious food and beverages is driving the growth of regeneratively grown products, which appeals to consumers for its "beyond organic" approach to working with the land and the nutrient-dense foods created in the process.
Trend Themes
1. Biodynamic Distillation - The production of biodynamic spirits and liquors presents an opportunity for distilleries to explore the growing consumer interest in eco-friendly and sustainable alcoholic beverages.
2. Regenerative Farming for Distillation - Distilleries can tap into the regenerative farming movement by sourcing their ingredients from farmers who follow a holistic and ethical approach to agriculture, allowing for premium quality alcoholic beverages with a more environmentally-friendly footprint.
3. Beyond Organic Spirits - The trend towards nutrient-dense, eco-friendly, and ethical food products offers an exciting opportunity for distilleries to innovate and produce beyond organic spirits that appeal to conscious consumers.
Industry Implications
1. Distillery - Distilleries can utilize biodynamic barley and adopt regenerative farming practices to produce eco-friendly and sustainable spirits that cater to conscious consumers.
2. Organic Farming - The rise of biodynamic distillation and regenerative farming presents a potential market for organic farmers interested in producing premium ingredients for distilleries.
3. Alcohol Retail - The trend towards eco-friendly and ethical food and beverage products offers an opportunity for alcohol retail businesses to capitalize on demand for beyond organic spirits and differentiate themselves from competitors.
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