Victoria Crayhon Rewrites the Words on Billboard Sign Displays
Gil Cohen — April 29, 2013 — Art & Design
References: victoriacrayhon & junk-culture
Photographer Victoria Crayhon takes advantage of every billboard sign she sees on the road and tries to change and manipulate it to say something completely different.
Not stating anything rude or unsavory, Crayhon prefers to provide commentary on her perspective in order to send a message to the public and get a reaction out of passersby. She then takes a photo of her artwork because she knows that eventually, the sign will be removed or fixed and the only thing left as witness to her creativity will be the photographs.
Many people have become skillful at walking past signs without reading them, but this alternative billboard sign project, entitled ‘Thoughts on Romance on the Road,’ will spark interest in public signage.
Not stating anything rude or unsavory, Crayhon prefers to provide commentary on her perspective in order to send a message to the public and get a reaction out of passersby. She then takes a photo of her artwork because she knows that eventually, the sign will be removed or fixed and the only thing left as witness to her creativity will be the photographs.
Many people have become skillful at walking past signs without reading them, but this alternative billboard sign project, entitled ‘Thoughts on Romance on the Road,’ will spark interest in public signage.
Trend Themes
1. Alternative Billboard Signage - Victoria Crayhon's project 'Thoughts on Romance on the Road' shows the potential for new and creative ways to use billboard advertising.
2. Public Art as Commentary - Crayhon's manipulation of billboard ads demonstrates the disruptive potential for artists and creators to use public advertising as a canvas to share their message.
3. The Power of Visual Media - Crayhon's use of photography to capture her billboard art highlights the growing trend of using visual media to communicate messages and ideas.
Industry Implications
1. Advertising - Alternative and creative uses of billboard advertising could appeal to advertisers looking for unique ways to reach audiences.
2. Art - Crayhon's project demonstrates the disruptive potential for artists to use public spaces, like billboard advertising, as a platform for their work.
3. Photography - The use of photography to capture public art and message-making highlights the opportunity for photographers and content creators to document and share visual media.
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