O2's Big Picnic Table is a Spot for Brits to Grab £1 Meals for Lunch
Laura McQuarrie — May 20, 2014 — Marketing
References: o2priority
In the UK, it's estimated that there are about 15.8 million people that don't take their full lunch breaks, so in the hopes of luring Brits away from eating at their desks, O2 created a big picnic table.
The oversized picnic table is set up in Soho Square and with the O2 Priority app, users are able to enjoy a £1 meal every Monday, as well as some company from others, since the table is quite roomy. The big table has adults swinging their feet and feeling like kids so that they can return to work refreshed.
As well as time, cost and convenience were reported as two other inhibitors of lunchtime enjoyment. With the free-to-download O2 Priority app, users also get access to deals and discounts, not just for lunch on Mondays.
The oversized picnic table is set up in Soho Square and with the O2 Priority app, users are able to enjoy a £1 meal every Monday, as well as some company from others, since the table is quite roomy. The big table has adults swinging their feet and feeling like kids so that they can return to work refreshed.
As well as time, cost and convenience were reported as two other inhibitors of lunchtime enjoyment. With the free-to-download O2 Priority app, users also get access to deals and discounts, not just for lunch on Mondays.
Trend Themes
1. Flexible Work Breaks - Creating innovative spaces and experiences for employees to take enjoyable and rejuvenating breaks throughout the workday.
2. Mobile App Benefits - Leveraging mobile applications to provide exclusive discounts and deals to enhance the lunchtime experience for users.
3. Social Lunchtime Experiences - Designing communal dining spaces and activities to encourage social interaction and a sense of community during lunch breaks.
Industry Implications
1. Food Service Industry - Opportunities for food service businesses to collaborate with technology companies in providing affordable and convenient lunch options for professionals.
2. Mobile App Industry - Potential for mobile app developers to create platforms that offer perks and discounts specifically tailored for lunchtime experiences and meal services.
3. Workplace Design Industry - Demand for innovative workplace design solutions that focus on creating engaging and comfortable spaces for employees to take breaks and socialize.
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