Big Boss Palm Sodas are the First of Their Kind
Mishal Omar — June 22, 2017 — Marketing
References: bigbosspalm & thedieline
The Big Boss Palm brand has entered the soda market with a new idea, one that is the first of its kind in this industry.
The soda market is relatively overrun, with an enormous number of brands and varying flavors for consumers to try. While most of these flavors tend to be somewhat common, Big Boss Palm offers sodas that are flavored with coconut and vanilla – highly distinct from the colas and citrus flavors that are so often found among other soda brands. The soda collection is offered in small peach-colored cans that feature simple labeling and tiny endearing graphics that allow the brand to stand out to adults and children alike.
Big Boss Palm's coconut beverages are well-suited for health conscious consumers looking for alternatives to the unhealthy sodas most often offered on the market.
The soda market is relatively overrun, with an enormous number of brands and varying flavors for consumers to try. While most of these flavors tend to be somewhat common, Big Boss Palm offers sodas that are flavored with coconut and vanilla – highly distinct from the colas and citrus flavors that are so often found among other soda brands. The soda collection is offered in small peach-colored cans that feature simple labeling and tiny endearing graphics that allow the brand to stand out to adults and children alike.
Big Boss Palm's coconut beverages are well-suited for health conscious consumers looking for alternatives to the unhealthy sodas most often offered on the market.
Trend Themes
1. Healthy Soda Alternatives - Big Boss Palm's coconut sodas cater to health-conscious consumers looking for alternative options in the soda market.
2. Niche Flavored Sodas - Big Boss Palm's unique coconut and vanilla flavored soda is disrupting the traditional cola and citrus-dominated soda market.
3. Creative Packaging Design - Big Boss Palm's striking peach-colored cans featuring simple labeling and endearing graphics are setting the brand apart in the competitive soda market.
Industry Implications
1. Beverage Industry - Big Boss Palm's unique flavored sodas and creative packaging design are disrupting the traditional beverage industry.
2. Healthy Beverage Industry - Big Boss Palm's focus on providing health-conscious soda alternatives allows the brand to differentiate itself in the healthy beverage industry.
3. Children's Beverage Industry - Big Boss Palm's eye-catching and endearing packaging design makes the brand appealing to both adults and children in the children's beverage industry.
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