The Beyond the Wave Movie Features an Interactive Trailer
Vasiliki Marapas — February 17, 2015 — Pop Culture
References: beyondthewavemovie & lelo
Hot off the heels of the 50 shades mania, the world's leading pleasure brand LELO has developed a movie of its own titled 'Beyond The Wave.'
Surprisingly, the film doesn't feature any of LELO's luxury sex toys, focusing on emotional, as opposed to physical, intimacy. The film's trailer, which has garnered over a million views since its release last week, is now available in an interactive format. The PlayTogether trailer is specially designed so it can only be watched with a partner, syncing two smartphones together and displaying the trailer across both screens. The experience can be accessed for free, and without additional download, at www.beyondthewavemovie.com.
Head of Marketing at the LELO team Steve Thomson explains, “Our goal with Beyond the Wave is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether™."
Surprisingly, the film doesn't feature any of LELO's luxury sex toys, focusing on emotional, as opposed to physical, intimacy. The film's trailer, which has garnered over a million views since its release last week, is now available in an interactive format. The PlayTogether trailer is specially designed so it can only be watched with a partner, syncing two smartphones together and displaying the trailer across both screens. The experience can be accessed for free, and without additional download, at www.beyondthewavemovie.com.
Head of Marketing at the LELO team Steve Thomson explains, “Our goal with Beyond the Wave is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether™."
Trend Themes
1. Intimate Movie Experiences - The success of the interactive 'Beyond the Wave' trailer highlights a demand for immersive and emotionally-connective movie experiences.
2. Smartphone Synchronization - The PlayTogether technology used in the 'Beyond the Wave' trailer presents opportunities for further innovations in smartphone synchronization for shared experiences.
3. Luxury Brand Cross-overs - The collaboration between LELO, a luxury sex toy brand, and the film industry highlights the potential for successful cross-overs between brands and industries.
Industry Implications
1. Film Industry - The interactive 'Beyond the Wave' trailer presents an opportunity for the film industry to embrace new technologies and create unique, collaborative viewing experiences for couples.
2. Smartphone Industry - The PlayTogether technology showcased in the 'Beyond the Wave' trailer represents a potential disruptive innovation for the smartphone industry, particularly for enhancing shared experiences through synchronization technology.
3. Luxury Sex Toy Industry - The release of 'Beyond the Wave' highlights an opportunity for other brands within the luxury sex toy industry to explore collaborations and cross-overs with the film industry for creative marketing strategies.
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