'Better Booch' Raised $2.5 Million to Expand Its Market Presence
Colin Smith — February 8, 2022 — Business
References: betterbooch & foodbusinessnews.net
'Better Booch Kombucha,' often referred to as simply 'Better Booch,' has raised $2.5 million in funding to accelerate its market growth. Since the beginning of the pandemic in 2019, Better Booch has seen massive increases in its sales per year both online and in-stores.
Better Booch has hired two new management team members as part of this new initiative. With the expanded team and the increase in sales, the kombucha manufacturer is aiming to become a top choice for kombucha consumers, with the brand's primary goal being to increase the number of repeat purchasers. Each of Better Booch's tasting trials reflected that it is starkly preferred over the alternative kombucha brands it tested against. This means that Better Booch needs only to expand its market base and get more people to try its drinks.
Image Credit: Better Booch
Better Booch has hired two new management team members as part of this new initiative. With the expanded team and the increase in sales, the kombucha manufacturer is aiming to become a top choice for kombucha consumers, with the brand's primary goal being to increase the number of repeat purchasers. Each of Better Booch's tasting trials reflected that it is starkly preferred over the alternative kombucha brands it tested against. This means that Better Booch needs only to expand its market base and get more people to try its drinks.
Image Credit: Better Booch
Trend Themes
1. Expanded Kombucha Brands - The success of 'Better Booch' Kombucha's expansion showcases the growing demand for unique and flavorful options in the kombucha market.
2. Increased Market Presence - 'Better Booch's' market growth demonstrates the potential of investing in and expanding the reach of health-conscious beverage brands.
3. Online Sales Boost - The increase in online sales for 'Better Booch' Kombucha highlights the importance of eCommerce platforms for the beverage industry.
Industry Implications
1. Beverage Manufacturing - The kombucha industry presents an opportunity for manufacturers to innovate by creating unique and differentiated flavor offerings for the growing health-conscious consumer demographic.
2. Ecommerce - The success of 'Better Booch' Kombucha's online sales highlights the opportunity for eCommerce platforms to showcase and distribute niche beverage brands to a wider audience.
3. Health and Wellness - The expanding market presence of 'Better Booch' Kombucha emphasizes the potential for healthy beverage options to become mainstream and disruptive in the health and wellness industry.
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