Beta Fashion Creates Collections Entirely from Customer Input
Katherinev123 — October 26, 2009 — Pop Culture
References: betafashion & independent
Ever heard of a fashionocracy? This is what Beta Fashion hopes to achieve in the world of fashion design. Creator of Beta Fashion, Joseph Nigoghossian, describes his business as the first fashion label offering collections entirely based on the designs submitted by its online community.
According to The Independent, Nigoghossian hopes to achieve no less than the “democratization of fashion.” Independent designers can get exposure by joining the online community and submitting their ideas and work. If their creations hold up in the judging process—which involves judging from Beta Fashion’s professionals and the site’s web community—then the designs will be produced and sold in the Beta Fashion online store. Check out Beta Fashion for more details.
According to The Independent, Nigoghossian hopes to achieve no less than the “democratization of fashion.” Independent designers can get exposure by joining the online community and submitting their ideas and work. If their creations hold up in the judging process—which involves judging from Beta Fashion’s professionals and the site’s web community—then the designs will be produced and sold in the Beta Fashion online store. Check out Beta Fashion for more details.
Trend Themes
1. Crowdsourced Fashion Design - Beta Fashion is embracing customer input to create fashion collections, revolutionizing the traditional fashion design process.
2. Fashion Dem Ocracy - Beta Fashion is aiming to democratize the fashion industry by giving independent designers the opportunity to have their creations produced and sold.
3. Online Community Collaborations - Beta Fashion's online community allows designers and consumers to collaborate, leading to more inclusive and diverse fashion collections.
Industry Implications
1. Fashion Design - The fashion design industry can explore incorporating customer input in the design process, leading to more customer-centric collections.
2. Online Retail - Online retailers can learn from Beta Fashion's successful integration of user-generated designs and implement similar strategies to engage customers and boost sales.
3. Fashion Technology - Fashion technology companies can develop platforms that facilitate the collaboration between designers and consumers, fostering creativity and innovation.
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