The Rabbit Hole Bespoke Gin is an American Take on London Dry Gin
Michael Hemsworth — May 9, 2020 — Marketing
References: rabbitholedistillery & bevnet
The Rabbit Hole Bespoke Gin is a new spirit from the distillery that will provide consumers with a new take on the London Dry Gin for them to enjoy in their favorite cocktails or mixed drinks. The spirit comes as the brand's first new product outside of the American whiskey category and consists of London Dry Gin that has been infused with botanicals including angelica, coriander, juniper, licorice, lemon peel, orange peel and orris root. The spirit is then placed into the distillery's award-wining Boxergrail Kentucky Straight Rye Whiskey barrels to impart a distinct flavor profile.
CEO, Founder and Whiskey Maker Kaveh Zamanian spoke on the new Rabbit Hole Bespoke Gin saying, "I have always had a soft spot for gin and wanted to create my own, an expression that brings forth subtle nuances of rye against the backdrop of botanicals. Rabbit Hole Bespoke Gin is everything I wanted it to be and more. It’s a spirit that celebrates the opulence of traditional English gin and the enduring charm of Kentucky rye. One barrel, two distinct spirts, it speaks to our ongoing commitment to innovation.”
CEO, Founder and Whiskey Maker Kaveh Zamanian spoke on the new Rabbit Hole Bespoke Gin saying, "I have always had a soft spot for gin and wanted to create my own, an expression that brings forth subtle nuances of rye against the backdrop of botanicals. Rabbit Hole Bespoke Gin is everything I wanted it to be and more. It’s a spirit that celebrates the opulence of traditional English gin and the enduring charm of Kentucky rye. One barrel, two distinct spirts, it speaks to our ongoing commitment to innovation.”
Trend Themes
1. Rye Barrel-finished Spirits - Exploring the trend of infusing spirits with rye barrel finishes, opening up opportunities for unique flavor profiles and innovative combinations.
2. Craft Gin - The rise of craft gin production, with distilleries experimenting and adding botanicals to create unique and bespoke gin offerings.
3. Gin-whiskey Hybrids - The development of innovative spirits that combine the flavors and characteristics of gin and whiskey, appealing to consumers looking for new taste experiences.
Industry Implications
1. Distilleries - Distilleries can explore the trend of rye barrel finishing and craft gin production to create innovative products that cater to evolving consumer preferences.
2. Beverage Manufacturing - The beverage manufacturing industry can capitalize on the trend of gin-whiskey hybrids, creating new products that meet the demand for unique and flavorful spirits.
3. Hospitality - The hospitality industry can offer exclusive experiences by featuring rye barrel-finished gins and craft gin selections on their menus, appealing to discerning guests seeking novel taste profiles.
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