Bert and Ernie on a Boat
Jeremy Gutsche — May 12, 2009 — Pop Culture
References: youtube
Bert and Ernie on a Boat? Move over T-Pain, the original “I'm on a Boat†was already a stellar work of art, but anything remixed with Bert and Ernie is just a little bit better.
The Lonely Island / T-Pain version of “I'm on a Boat†has been viewed about 2.5 million times so far: how popular will Bert and Ernie get with this one?
Implications - Iconic characters used to mock current culture often goes viral. Viewers are amused by seeing their favorite characters singing along to inappropriate songs, commentary, etc. This is because the association of their childhood has been triggered, but melded with adult humor that they have grown accustomed to.
The Lonely Island / T-Pain version of “I'm on a Boat†has been viewed about 2.5 million times so far: how popular will Bert and Ernie get with this one?
Implications - Iconic characters used to mock current culture often goes viral. Viewers are amused by seeing their favorite characters singing along to inappropriate songs, commentary, etc. This is because the association of their childhood has been triggered, but melded with adult humor that they have grown accustomed to.
Trend Themes
1. Viral Remixes - Opportunity for creating remixes of popular songs using iconic characters to attract a wider audience.
2. Nostalgic Humor - Potential for incorporating childhood icons into adult humor to generate viral content.
3. Cultural Commentary - Chance to use iconic characters to provide satirical commentary on current culture and trends.
Industry Implications
1. Entertainment - Disruptive innovation opportunity for entertainment industry to produce and distribute remixes featuring iconic characters.
2. Marketing and Advertising - Opportunity for marketers to leverage nostalgic humor and iconic characters to create viral ads and campaigns.
3. Social Media - Potential for social media platforms to become platforms for sharing and viral distribution of remixes featuring iconic characters.
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