Driscoll's Took Inspiration from Justin Timberlake and Created 'Braspberries'
Laura McQuarrie — May 11, 2018 — Pop Culture
References: instagram & foodandwine
Near the end of 2017, Justin Timberlake took to Instagram to question why it is that a blueberry fits so perfectly within a raspberry and as a result, introduced the world to a berry snack he dubbed the "Braspberry." Just recently, Timberlake starred in a commercial for the beverage brand Bai where this hybrid creation was mentioned, but the ad touched on unique flavor fusions rather than a new product.
Now, Driscoll's is giving people the chance to truly experience the taste of a Braspberry by introducing its newest hand-picked and hand-stuffed creation. The product is touted as one that promises "twice the flavor, double the joy."
Although the unique berry snack has not yet hit the market, Driscoll's has confirmed that it is packaging the product for promotional purposes, due to Braspberries quickly becoming a viral sensation.
Now, Driscoll's is giving people the chance to truly experience the taste of a Braspberry by introducing its newest hand-picked and hand-stuffed creation. The product is touted as one that promises "twice the flavor, double the joy."
Although the unique berry snack has not yet hit the market, Driscoll's has confirmed that it is packaging the product for promotional purposes, due to Braspberries quickly becoming a viral sensation.
Trend Themes
1. Hybrid Snack Creations - The success of the braspberry has shown that consumers are open to hybrid snack creations, presenting opportunities for companies to innovate and create new combinations.
2. Stuffed Snacks - The popularity of Driscoll's stuffed braspberries demonstrates a growing demand for convenient yet indulgent snacks that offer unique flavor combinations.
3. Viral Food Trends - The viral success of the braspberry highlights the power of social media in driving food trends and presents an opportunity for food companies to leverage social media to promote new products.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of hybrid snacks by creating new and innovative combinations that cater to consumers' desire for unique flavors.
2. Packaging - As Driscoll's packages its stuffed braspberries for promotional purposes, packaging companies can innovate to create convenient and attractive packaging designs for similar products.
3. Social Media Marketing - The viral success of the braspberry presents an opportunity for companies to leverage the power of social media to promote new products and create buzz among consumers.
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