The Bernie Weisse Beer is Inspired by Presidential Candidate Bernie Sanders
Katherine Pendrill — March 2, 2016 — Pop Culture
References: facebook & grubstreet
The Vermont-based Zero Gravity Craft Brewery celebrated presidential candidate Bernie Sanders' four Super Tuesday wins with a limited-edition beer called 'Bernie Weisse.'
Bernie Weisse is a craft beer inspired by United States Senator Bernie Sanders and his home state of Vermont. The Sanders-inspired brew is a sour beer that is described as crisp, tart and "forward-thinking." The beer comes in a limited-edition can complete with a cartoon image of the presidential hopeful and the brand's signature logo. The beers were released on Super Tuesday for fans looking for a unique way to demonstrate their support for Sanders.
Although Zero Gravity Craft Brewery has not stated whether they will bring back Bernie Weisse, those who got their hands on one of the limited-edition cans were surely feeling the Bern by the end of the night.
Bernie Weisse is a craft beer inspired by United States Senator Bernie Sanders and his home state of Vermont. The Sanders-inspired brew is a sour beer that is described as crisp, tart and "forward-thinking." The beer comes in a limited-edition can complete with a cartoon image of the presidential hopeful and the brand's signature logo. The beers were released on Super Tuesday for fans looking for a unique way to demonstrate their support for Sanders.
Although Zero Gravity Craft Brewery has not stated whether they will bring back Bernie Weisse, those who got their hands on one of the limited-edition cans were surely feeling the Bern by the end of the night.
Trend Themes
1. Campaign-inspired Beers - Craft breweries can create unique beers inspired by politicians to appeal to their dedicated supporters.
2. Limited-edition Beverages - Brands can create exclusive beverages to generate hype and scarcity among consumers.
3. Celebrity/political Endorsements - Collaborations with famous figures, like Bernie Sanders, can draw attention to a brand and expand its reach.
Industry Implications
1. Craft Beer - Craft breweries can experiment with various flavors and packaging designs to differentiate themselves from competitors.
2. Beverage Packaging - Packaging companies can work with brands to create limited-edition cans, bottles, or labels that inspire excitement among consumers.
3. Political Campaign Marketing - Professionals in political marketing can explore unique ways to promote campaigns and collaborate with local businesses like breweries to organically generate buzz.
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