X-Men's Bent Bullet Website Rewrites History for the Upcoming Film
Angela Rajic — November 27, 2013 — Pop Culture
References: thebentbullet & slashgear
If you thought you knew all the conspiracies around the assassination of John F Kennedy, a new one just gone thrown into the mix with the the launch of the Bent Bullet website. A viral campaign for the upcoming X-Men: Days of of Future Past film, Bent Bullet rewrites the the summer of 1963 and the assassination of President Kennedy as the work of Erik Lehnsherr, a.k.a Magneto, the arch-villain of the X-men franchise.
The Website goes on to describe a fictional summer of mutant hate, with anti-mutant groups committing hate-crimes against mutants, and Magneto is suggested to have bent the bullet to cause the fatal shot that brought the president down. Like Lee Harvey Oswald, the site claims that many conspiracy theorists claim the mutant is innocent the victim of a cover-up. Hot on the 50th anniversary of the assassination, the Bent Bullet will certainly get X-Men fans and movie buffs alike excited for the upcoming feature,
The Website goes on to describe a fictional summer of mutant hate, with anti-mutant groups committing hate-crimes against mutants, and Magneto is suggested to have bent the bullet to cause the fatal shot that brought the president down. Like Lee Harvey Oswald, the site claims that many conspiracy theorists claim the mutant is innocent the victim of a cover-up. Hot on the 50th anniversary of the assassination, the Bent Bullet will certainly get X-Men fans and movie buffs alike excited for the upcoming feature,
Trend Themes
1. Movie Re-imaginings - The rise of viral campaigns that rewrite history to promote an upcoming film creates an opportunity for marketing through interactive storytelling.
2. Alternative Conspiracy Theories - Alternative storylines can be created using familiar historic events as possible, but fictionalized, canvases, unlocking creative expressions for new learning experiences.
3. Fictionalization of Historical Events in Entertainment - The infusion of fictional content with the use of historic events opens up possibilities for interactive storytelling and keeps audiences engaged.
Industry Implications
1. Film Industry - Viral campaigns for films as history re-imaginings showcase the importance of innovative marketing as a means to engage fans and audiences.
2. Entertainment Industry - The fictionalization of events in entertainment creates a market for new storytelling opportunities that foster connection with nostalgic moments in history.
3. Advertising Industry - Incorporating fictionalized versions of iconic historical events can lead to creative, powerful branding opportunities for companies seeking to launch new products, attract clients and engage consumers.
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