The Benadryl 2011 Campaign Shows That "Allergies Can Attack at Any Time"
Meghan Young — May 25, 2011 — Marketing
References: benadryl & ibelieveinadv
The Benadryl 2011 ad campaign encourages people to be ready at all times when it comes to allergies. Put together in perfect time for peak allergy season, it offers a beacon of hope for those who suffer from annoying symptoms such as sneezing, drowsiness and more.
Conceived by London-based ad agency JWT, the Benadryl 2011 ad campaign not only prepares people for the onslaught of these symptoms, but also encourages them to fight back against them as well. The weapon of choice is obviously Benadryl.
With the slogan, "Allergies can attack at any time," the Benadryl 2011 ad campaign further drives home the message that you can't be too prepared. I love that the masked people are armed with the things that are probably at the root of their allergies.
Conceived by London-based ad agency JWT, the Benadryl 2011 ad campaign not only prepares people for the onslaught of these symptoms, but also encourages them to fight back against them as well. The weapon of choice is obviously Benadryl.
With the slogan, "Allergies can attack at any time," the Benadryl 2011 ad campaign further drives home the message that you can't be too prepared. I love that the masked people are armed with the things that are probably at the root of their allergies.
Trend Themes
1. Allergy Prep - Brands can help customers prepare for allergy season by encouraging them to have allergy medication on hand.
2. Allergy Defense - Products that promote being ready for allergy attacks can also reinforce the idea of taking a proactive approach to health and wellness.
3. Allergy Empathy - Creative campaigns that highlight the symptoms and experiences of allergy sufferers can help brands connect with their target audience on a personal level.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies have an opportunity to market their allergy medication as a necessary part of allergy prep and defense.
2. Wellness - Brands in the health and wellness industry can create products and campaigns that promote proactive allergy defense and empathy for allergy sufferers.
3. Marketing and Advertising - Advertising agencies can create campaigns that highlight the personal experiences of allergy sufferers and encourage them to take a proactive approach to managing their symptoms.
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