Ben & Jerry's Mint Chocolate Chance Comes in Dairy and Non-Dairy Options
Michael Hemsworth — December 16, 2021 — Marketing
The Ben & Jerry's Mint Chocolate Chance ice cream has been announced by the brand as a rapper-approved frozen treat that will offer avid fans of the musician and creamy treats alike with an option to pick up.
The ice cream is inspired by Chance's favorite concoction when he was growing up and features a cool mint base along with fudge chocolate brownies. The product comes in an original version as well as a Non-Dairy option that is made with sunflower butter.
The Ben & Jerry's Mint Chocolate Chance ice cream will also help to benefit a good cause when it hits shelves in 2022. A portion of proceeds from the product will benefit SocialWorks, Chance the Rapper's non-profit organization.
Image Credit: Ben & Jerry’s
The ice cream is inspired by Chance's favorite concoction when he was growing up and features a cool mint base along with fudge chocolate brownies. The product comes in an original version as well as a Non-Dairy option that is made with sunflower butter.
The Ben & Jerry's Mint Chocolate Chance ice cream will also help to benefit a good cause when it hits shelves in 2022. A portion of proceeds from the product will benefit SocialWorks, Chance the Rapper's non-profit organization.
Image Credit: Ben & Jerry’s
Trend Themes
1. Celebrity-themed Food Products - Companies can create food products inspired by celebrities to appeal to their fanbase and generate buzz.
2. Non-dairy Food Options - Non-dairy food options are becoming increasingly popular and companies can capitalize on this trend by offering dairy-free alternatives for their products.
3. Socially Responsible Marketing - Partnering with non-profit organizations and donating a portion of profits to charity can appeal to socially conscious consumers and create positive brand reputation.
Industry Implications
1. Food and Beverage - The food and beverage industry can create new celebrity-inspired products to target a younger or specific audience segment.
2. Plant-based Alternatives - The plant-based industry can expand their product offerings to include more non-dairy ice cream options, appealing to consumers looking for dairy-free alternatives.
3. Social Work and Non-profit - Partnering with food companies can create a new stream of revenue and awareness for non-profits fighting for social causes.
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