The 'beIN SPORTS' Game Changer Switches the Channel to Soccer
Jamie Danielle Munro — March 25, 2014 — Lifestyle
References: youtube & creativecriminals
The beIN SPORTS Vuvuzela will adjust any TV to its soccer channel with one swift blow. While this is bad news for girlfriends and non-soccer fans alike, everyone else should be thrilled.
This hilarious ad/publicity stunt is a stroke of genius, as it incorporates the popular instrument in a way that even people who aren't completely into soccer will be impressed with. This was done to advertise beIN SPORTS network moving to the United States, where soccer is popular but not the main attraction. This network has to compete with the likes of football and hockey, so having a vuvuzela that quickly changes the channel definitely helps to garner much-needed attention, and keep the TV where it should be.
This hilarious ad/publicity stunt is a stroke of genius, as it incorporates the popular instrument in a way that even people who aren't completely into soccer will be impressed with. This was done to advertise beIN SPORTS network moving to the United States, where soccer is popular but not the main attraction. This network has to compete with the likes of football and hockey, so having a vuvuzela that quickly changes the channel definitely helps to garner much-needed attention, and keep the TV where it should be.
Trend Themes
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2. Sports Channel Attractions - Offering a personalized level of TV watching experiences for sports fans will ensure great success for the sports industry.
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Industry Implications
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2. Online Streaming Services - Developing an integrated platform for online streaming services that would enable fast and effortless switching between channels could revolutionize the television industry.
3. Consumer Electronics - Providing creative and innovative solutions for controlling televisions and other electronic gadgets through sound activations.
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