This Company Replaced Beer Labels with Tickets for Transportation
Lacey-Jane Walsh — June 2, 2013 — Lifestyle
References: lovelypackage & designtaxi
Awesome German beer company Stiegl Bockbier teamed up with an Austrian design firm to create socially responsible beer labels. This incredible packaging design by Demner, Merlicek & Bergmann swaps out the beers traditional label for a ticket for public transportation.
This smart beer label helps to reduce the risk of drunk driving by offering one ticket for transportation for every beer in the case. This offers beer connoisseurs a responsible way to enjoy their weekends. These clever Stiegl labels remove excuses for driving home drunk and encourage safety while partying.
This is a next level way for a beer company to support responsible behavior among their thirsty patrons. This beer provides drinkers with a ride home, making them an excellent choice for weekend fun.
This smart beer label helps to reduce the risk of drunk driving by offering one ticket for transportation for every beer in the case. This offers beer connoisseurs a responsible way to enjoy their weekends. These clever Stiegl labels remove excuses for driving home drunk and encourage safety while partying.
This is a next level way for a beer company to support responsible behavior among their thirsty patrons. This beer provides drinkers with a ride home, making them an excellent choice for weekend fun.
Trend Themes
1. Socially Responsible Packaging - Creative packaging designs that encourage responsible behavior can disrupt traditional packaging methods.
2. Alternative Transportation Rewards - Offering rewards such as public transportation tickets can disrupt traditional marketing strategies and build customer loyalty.
3. Innovative Partnerships - Collaborative efforts between beer companies and design firms can lead to disruptive ideas for beer packaging and responsible drinking.
Industry Implications
1. Beer and Alcohol - Beer companies can disrupt traditional packaging methods by incorporating social responsibility into their packaging designs and marketing strategies.
2. Public Transportation - The public transportation industry can benefit from partnerships with beer companies to promote responsible drinking and provide alternative transportation options.
3. Design and Marketing - Design firms and marketing agencies can disrupt traditional methods by collaborating with beer companies to create innovative and socially responsible packaging designs and marketing strategies.
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