From Risque Packaging to Couches Made Out of Cans
Jacqueline Parrish — October 20, 2009 — Eco
Some people say that English is the language of the world, but I would disagree. I think that beer is the language of the world, after all, there are hardly any cultures that don't enjoy a cold one.
These beer bottle innovations cover everything from intense packaging schemes, to interesting things that you can do with your empties.
Implications - By using innovations such as shot-infused beers and risque beer packaging, companies can create unique campaigns to market to their target. Offering unique selling points allows a brand to create a name for itself that will stand out against competitors. Additionally, this can change consumers' perceptions of the brand through reinvention and re-branding.
These beer bottle innovations cover everything from intense packaging schemes, to interesting things that you can do with your empties.
Implications - By using innovations such as shot-infused beers and risque beer packaging, companies can create unique campaigns to market to their target. Offering unique selling points allows a brand to create a name for itself that will stand out against competitors. Additionally, this can change consumers' perceptions of the brand through reinvention and re-branding.
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