These Opposing Beer Bottle Packages Were Created for Different Purposes
Mishal Omar — July 27, 2016 — Lifestyle
References: behance.net & packagingoftheworld
Both of these beer designs were created for 'Birbant Brewery' but are based around two very different concepts.
The first series of designs are placed on red-tinted bottles and feature bold-colored labels with black silhouettes that make up cowboys, cowgirls, monsters, the Hindu Goddess Durga and more. While certainly eye-catching, these beer designs remain still quite simple. The other series of designs is a little bit unconventional and intended for specific events or "crazy recipes." Beers titled 'Curry Wurst' and 'Miss Big Foot' are offered alongside designs that are vibrant and feature sailor-inspired graphics.
This contrasting beer bottle branding encourages diversity in not only design, but in the creative aspirations of the brewery being represented.
The first series of designs are placed on red-tinted bottles and feature bold-colored labels with black silhouettes that make up cowboys, cowgirls, monsters, the Hindu Goddess Durga and more. While certainly eye-catching, these beer designs remain still quite simple. The other series of designs is a little bit unconventional and intended for specific events or "crazy recipes." Beers titled 'Curry Wurst' and 'Miss Big Foot' are offered alongside designs that are vibrant and feature sailor-inspired graphics.
This contrasting beer bottle branding encourages diversity in not only design, but in the creative aspirations of the brewery being represented.
Trend Themes
1. Bold-colored Labels - Opportunity for beer brands to create eye-catching designs with bold-colored labels.
2. Unconventional Packaging - Opportunity for beer brands to explore unconventional packaging for specific events or unique beer recipes.
3. Diverse Branding - Opportunity for breweries to embrace diversity in branding, offering contrasting designs that cater to different creative aspirations.
Industry Implications
1. Craft Beer - Craft beer industry can leverage bold-colored labels and unconventional packaging to stand out in the market.
2. Advertising and Design - Opportunity for advertising and design agencies to work with beer brands in creating diverse and eye-catching packaging.
3. Hospitality - Hospitality industry can use diverse beer branding to enhance customer experiences and offer unique beverage options.
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