Fargo Brewing Company's Six-Pack Shares Images of Adoptable Dogs
Laura McQuarrie — November 8, 2019 — Lifestyle
References: fargobrewing & bustle
North Dakota’s Fargo Brewing Company is on a mission to help more dogs get adopted so it created a limited-edition six-pack with beer cans featuring the faces of dogs that are up for adoption. The dogs that are prominently pictured on the beer packaging are under the care of the 4 Luv of Dog Rescue animal shelter. These dogs have been dubbed "one-der dogs" as many of them are harder to adopt, since they will thrive best in homes without other pets or children. Although there will be people who won't be able to open their homes up to a new dog, there will be plenty of people capable of supporting the cause by purchasing a six-pack—which helps the shelter.
The dogs featured on the cans include Nyx, Bizzy, Jensen, Hobie, Moby and Virginia.
The dogs featured on the cans include Nyx, Bizzy, Jensen, Hobie, Moby and Virginia.
Trend Themes
1. Cause Marketing - Creating partnerships or products that allow consumers to support a cause they care about while purchasing or consuming a product or service.
2. Socially Conscious Packaging - Designing packaging with messaging that showcases company values and supports social issues like animal welfare.
3. Limited-edition Collaborations - Increasing demand for products by collaborating with brands or organizations to create limited edition versions of existing products.
Industry Implications
1. Craft Beer - Craft breweries partnering with local shelters to raise funds and awareness for animal welfare.
2. Pet Adoption - Animal shelters and pet adoption agencies collaborating with brands to increase visibility and adoption rates for pets in their care.
3. Sustainable Packaging - Companies making efforts to reduce environmental impact by using recyclable, biodegradable or compostable packaging materials that align with their brand values.
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