These Kirin Beer Advertisements Look at Life from the Perspective of a Beer Can
Laura McQuarrie — June 4, 2016 — Marketing
References: canshiten.nodogoshi.jp & japantrends
A new series of beer advertisements from Japanese beer brand Kirin have been shot in an unusual format that's meant to give viewers a taste for what it's like to be a can of beer.
These voyeuristic advertisements for Nodogoshi beer are shot in a vertical format that mimics the tall shape of the beer can. This deliberate shooting style also makes each video easy for watching with a smartphone when it is held in the same upright way.
At the online site for the campaign, 'Can Shiten' reveals a peek at the life of four different Nodogoshi beer consumers. The aim of the campaign seems to be to present the alcoholic beverage as something that can be enjoyed by a range of people, including young professionals, serious businessmen and hip metropolitans.
These voyeuristic advertisements for Nodogoshi beer are shot in a vertical format that mimics the tall shape of the beer can. This deliberate shooting style also makes each video easy for watching with a smartphone when it is held in the same upright way.
At the online site for the campaign, 'Can Shiten' reveals a peek at the life of four different Nodogoshi beer consumers. The aim of the campaign seems to be to present the alcoholic beverage as something that can be enjoyed by a range of people, including young professionals, serious businessmen and hip metropolitans.
Trend Themes
1. Vertical Advertising - The use of vertical format in video ads offers new experiences for the viewers and may capture their attention better.
2. Immersive Marketing - By creating ads that give a first-person perspective, companies can create more immersive experiences for their customers that may, in turn, generate brand loyalty.
3. Voyeuristic Advertising - Using a voyeuristic approach in ads, can create emotional engagement with the viewers, and evoke a sense of curiosity that may appeal to tehm.
Industry Implications
1. Beverage Industry - Beverage companies can adopt innovative advertising techniques to differentiate their products from competitors, create immersive engagement experiences that can help build brand name and increase inclinations for purchase.
2. Advertising Industry - Marketing firms have an opportunity to develop and offer creative ad concepts that provide an interactive and engaging platform for brands to interact with their customers and tell their stories differently.
3. Mobile App Development Industry - App developers could create new software that leverages the vertical format of ads and offers new features or functionalities to enhance user experiences while engaging with ads.
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