CALMA Showcases Specialized Sleep Products with a Dimly Lit Store
Laura McQuarrie — July 22, 2015 — Lifestyle
References: calma.kr & retaildesignblog.net
As a specialized product retailer that believes sleep is the foundation of good health, CALMA's bedding store design in South Korea reminds how soothing sleep can be.
The retail store design is unlike many others, favoring dark black materials that cast more shadows than reflect light. As a store that's shielded from natural light, entering the interior is like being transported into a nighttime environment.
Playful fixtures in the store make reference to bedside lamps and product display pods recreate relaxing rooms for catching a bit of shut eye. Rather than telling, this store shows consumers the importance of a good night's sleep with an experience-focused interior. In terms of organization, the space is segmented into zones to that let pillows, beds, beauty and child sleep products tell a story.
The retail store design is unlike many others, favoring dark black materials that cast more shadows than reflect light. As a store that's shielded from natural light, entering the interior is like being transported into a nighttime environment.
Playful fixtures in the store make reference to bedside lamps and product display pods recreate relaxing rooms for catching a bit of shut eye. Rather than telling, this store shows consumers the importance of a good night's sleep with an experience-focused interior. In terms of organization, the space is segmented into zones to that let pillows, beds, beauty and child sleep products tell a story.
Trend Themes
1. Experience-focused Interiors - Designing interiors that offer an immersive and unique experience for customers.
2. Specialized Product Retailing - Focusing on niche markets and offering specialized products that cater to specific needs.
3. Playful Fixtures - Incorporating elements of play and whimsy into retail design to create a more engaging shopping experience.
Industry Implications
1. Bedding Stores - Stores that specialize in selling bedding and sleep-related products.
2. Retail Design - Designing retail spaces that enhance the customer experience and encourage sales.
3. Wellness Industry - Industries focused on the health and wellness of consumers, such as sleep products and services.
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