This Beck's Beer Bottle Comes With a 360-Degree Camera Lens
Mishal Omar — June 13, 2016 — Tech
References: campaignlive & petapixel
This special-edition Beck's beer bottle has a camera lens and will be a special giveaway for Beck's fans on Facebook.
The beer bottle's 'CapCam' is a camera lens attached to the beer cap and can be taken off and attached to people's smartphones. The bottle cap is a 360-degree camera so it can be used to take panoramic-style videos of gatherings. This special-edition Beck's beer bottle was designed for summer months where camping, parties and beach outings are rampant and was intended to capture "moments shared with close friends."
This special-edition beer bottle is an excellent way for Beck to market itself as a go-to summer beverage that embraces and celebrates fun summer activities.
The beer bottle's 'CapCam' is a camera lens attached to the beer cap and can be taken off and attached to people's smartphones. The bottle cap is a 360-degree camera so it can be used to take panoramic-style videos of gatherings. This special-edition Beck's beer bottle was designed for summer months where camping, parties and beach outings are rampant and was intended to capture "moments shared with close friends."
This special-edition beer bottle is an excellent way for Beck to market itself as a go-to summer beverage that embraces and celebrates fun summer activities.
Trend Themes
1. 360-degree Camera Technology - Explore opportunities for integrating 360-degree camera technology into various consumer products.
2. Augmented Reality Marketing - Consider leveraging augmented reality to create interactive marketing campaigns.
3. Social Media Giveaways - Utilize social media platforms to engage with customers through giveaways and limited-edition promotions.
Industry Implications
1. Alcohol - The alcohol industry can adopt camera technology to create unique packaging and marketing strategies.
2. Consumer Electronics - Consumer electronics companies can tap into the growing demand for innovative camera accessories.
3. Marketing and Advertising - Marketing and advertising agencies can explore the potential of augmented reality for creative branding campaigns.
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