The BeautyBlender Wave Changes Color to Remind You to Wet the Tool
Katherine Pendrill — December 25, 2019 — Fashion
The BeautyBlender Wave is designed to make your beauty routine a little more streamlined with its new color-changing technology.
When applying foundation with a makeup sponge, it's best practice to dampen the sponge first to achieve a better blend. As part of that process, the new BeautyBlender Wave changes from a cool-toned purple hue when moistened with warm water and a soft blue color when dampened with cold water. The idea is that the color-changing technology reminds you to dampen the product before application. The sponge is even imprinted with the words "Wet Me," just in case you forget.
Beyond the new color-changing technology, the BeautyBlender Wave is just as versatile as ever and still cruelty-free. The new version of the product even comes with the same $20 price tag—no price increases attached.
Image Credit: @beautyblender.
When applying foundation with a makeup sponge, it's best practice to dampen the sponge first to achieve a better blend. As part of that process, the new BeautyBlender Wave changes from a cool-toned purple hue when moistened with warm water and a soft blue color when dampened with cold water. The idea is that the color-changing technology reminds you to dampen the product before application. The sponge is even imprinted with the words "Wet Me," just in case you forget.
Beyond the new color-changing technology, the BeautyBlender Wave is just as versatile as ever and still cruelty-free. The new version of the product even comes with the same $20 price tag—no price increases attached.
Image Credit: @beautyblender.
Trend Themes
1. Color-changing Technology - Disruptive innovation opportunity: Explore how color-changing technology can be applied to other beauty tools or personal care products for enhanced user experience.
2. Reminder Technology - Disruptive innovation opportunity: Develop products in various industries that incorporate reminder technology to prompt users for important actions or steps.
3. Enhanced User Experience - Disruptive innovation opportunity: Identify ways to integrate innovative features into existing products or tools to enhance user experience and streamline routines.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Apply color-changing technology to create innovative products in the beauty and personal care industry, enhancing and simplifying routines for consumers.
2. Home and Kitchen Appliances - Disruptive innovation opportunity: Incorporate reminder technology into home and kitchen appliances to improve functionality and provide users with helpful prompts.
3. Health and Wellness - Disruptive innovation opportunity: Utilize color-changing technology and reminder features to develop smart health and wellness products that assist users with daily routines and habits.
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