Vichy's Newest Commercial Urges Consumers to #ForgetFlawless
Laura McQuarrie — July 9, 2015 — Fashion
References: vichy & brandingmagazine
With a beauty ad called #ForgetFlawless, cosmetic brand Vichy urges women to find fault with their attitudes rather than their appearance in the mirror. The commercial stars a diverse range of women grumpily getting ready in the morning, disheartened by what they see in the mirror. These ladies are given a quick pep talk by their confident, self-loving reflections, bringing outrageous beauty standards back into perspective.
In an age where pop culture songs stress perfection with lyrics like "I woke up like this," Vichy's beauty ad is a refreshing reminder to let natural beauty shine first and foremost.
Other cosmetic, beauty and fashion brands have approached these sort of issues in similar ways, but rather than having a tone that's heartwarming, sad or heavy, Vichy's #ForgetFlawless is all about getting the message across with humor.
In an age where pop culture songs stress perfection with lyrics like "I woke up like this," Vichy's beauty ad is a refreshing reminder to let natural beauty shine first and foremost.
Other cosmetic, beauty and fashion brands have approached these sort of issues in similar ways, but rather than having a tone that's heartwarming, sad or heavy, Vichy's #ForgetFlawless is all about getting the message across with humor.
Trend Themes
1. Body Positivity Promotion - Brands can promote body positivity and self-love by emphasizing natural beauty in their advertising campaigns.
2. Humorous Advertising - Using humor in advertising campaigns can be an effective way to deliver a serious message in a way that resonates with audiences.
3. Diverse Representation - Featuring a diverse range of people in advertising can help to promote inclusion and make brands more relatable to a wider audience.
Industry Implications
1. Cosmetics - Cosmetic brands can take a more positive approach to marketing by promoting self-love and natural beauty rather than unattainable beauty standards.
2. Fashion - Fashion brands can also promote body positivity and inclusivity by featuring diverse models and a range of sizes in their advertising campaigns.
3. Advertising - The use of humor and diverse representation in advertising can be a disruptive innovation opportunity to make messages more relatable and memorable for audiences.
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