Maison Kitsuné and Helinox Debut a Collection of Summer Furniture
Kanesa D — July 4, 2022 — Art & Design
References: maisonkitsune & hypebeast
Maison Kitsuné and Helinox are releasing a capsule of lightweight outdoor furniture perfect for summer. The collection features tables, chairs, and a cot that are easy to transport and assemble, making them ideal for any summer excursions or outdoor activities. The offerings are designed with Helinox aluminum alloy, durable fabric, and beginner-friendly assembly features that make lounging a breeze. The pieces are branded with Maison Kitsuné and Helinox logos in bold white, showcasing a forest design that stands out from the neutral-toned ‘Camo Fox’ print used throughout the collection.
The campaign images feature the collection’s offerings on a rock near the water, illuminated by the bright sun rays. The collection is available now on the Maison Kitsuné and Helinox websites and at the former’s retail locations, ranging from $220 to $590 USD.
Image Credit: Maison Kitsuné, Helinox
The campaign images feature the collection’s offerings on a rock near the water, illuminated by the bright sun rays. The collection is available now on the Maison Kitsuné and Helinox websites and at the former’s retail locations, ranging from $220 to $590 USD.
Image Credit: Maison Kitsuné, Helinox
Trend Themes
1. Lightweight Outdoor Furniture - Opportunity for disruptive innovation for companies to release more portable and transportable furniture for consumers.
2. Beginner-friendly Assembly Features - Opportunity for disruptive innovation for companies to simplify the assembly process for outdoor furniture and make it more accessible for the average consumer.
3. Branded Outdoor Furniture - Opportunity for disruptive innovation for companies to collaborate with fashion brands and create unique and stylish outdoor furniture collections.
Industry Implications
1. Outdoor Furniture - Companies can find opportunities to innovate by creating lightweight, easy-to-assemble furniture with unique designs for outdoor activities and experiences.
2. Fashion and Retail - Companies can explore collaborations with outdoor furniture brands to release branded collections that cater to the needs and tastes of fashion-forward consumers.
3. Travel and Tourism - Companies in the travel and tourism industry can utilize lightweight and portable outdoor furniture as part of their experience offerings for customers to use during outdoor excursions and activities.
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