Maison Kitsuné and Helinox Debut a Collection of Summer Furniture
Kanesa D — July 4, 2022 — Art & Design
References: maisonkitsune & hypebeast
Maison Kitsuné and Helinox are releasing a capsule of lightweight outdoor furniture perfect for summer. The collection features tables, chairs, and a cot that are easy to transport and assemble, making them ideal for any summer excursions or outdoor activities. The offerings are designed with Helinox aluminum alloy, durable fabric, and beginner-friendly assembly features that make lounging a breeze. The pieces are branded with Maison Kitsuné and Helinox logos in bold white, showcasing a forest design that stands out from the neutral-toned ‘Camo Fox’ print used throughout the collection.
The campaign images feature the collection’s offerings on a rock near the water, illuminated by the bright sun rays. The collection is available now on the Maison Kitsuné and Helinox websites and at the former’s retail locations, ranging from $220 to $590 USD.
Image Credit: Maison Kitsuné, Helinox
The campaign images feature the collection’s offerings on a rock near the water, illuminated by the bright sun rays. The collection is available now on the Maison Kitsuné and Helinox websites and at the former’s retail locations, ranging from $220 to $590 USD.
Image Credit: Maison Kitsuné, Helinox
Trend Themes
1. Lightweight Outdoor Furniture - Opportunity for disruptive innovation for companies to release more portable and transportable furniture for consumers.
2. Beginner-friendly Assembly Features - Opportunity for disruptive innovation for companies to simplify the assembly process for outdoor furniture and make it more accessible for the average consumer.
3. Branded Outdoor Furniture - Opportunity for disruptive innovation for companies to collaborate with fashion brands and create unique and stylish outdoor furniture collections.
Industry Implications
1. Outdoor Furniture - Companies can find opportunities to innovate by creating lightweight, easy-to-assemble furniture with unique designs for outdoor activities and experiences.
2. Fashion and Retail - Companies can explore collaborations with outdoor furniture brands to release branded collections that cater to the needs and tastes of fashion-forward consumers.
3. Travel and Tourism - Companies in the travel and tourism industry can utilize lightweight and portable outdoor furniture as part of their experience offerings for customers to use during outdoor excursions and activities.
1.2
Score
Popularity
Activity
Freshness
