Be Cycle & Fashion's Designer Bikes Support Social Causes
Vittoria Natarelli — July 3, 2010 — Eco
References: ifitshipitshere.blogspot & incrediblethings
Be Cycle & Fashion got together a group of designers to design bicycles that will be auctioned off for environmental and social causes.
The bike collaboration represents the eco-committed and earth-responsible. More recently, designers have been creating luxury bicycles to get into the eco-conscious market. The designers involved were asked to design custom Peugeot bikes. Be Cycle & Fashion gives us some pretty incredible, intricate bikes -- see some of their designs above.
Implications - In today's industry, the number of eco-conscious consumers is growing at a very rapid pace. These consumers are looking to invest in products that support a specific cause and that give back to those who are less fortunate.
The bike collaboration represents the eco-committed and earth-responsible. More recently, designers have been creating luxury bicycles to get into the eco-conscious market. The designers involved were asked to design custom Peugeot bikes. Be Cycle & Fashion gives us some pretty incredible, intricate bikes -- see some of their designs above.
Implications - In today's industry, the number of eco-conscious consumers is growing at a very rapid pace. These consumers are looking to invest in products that support a specific cause and that give back to those who are less fortunate.
Trend Themes
1. Eco-conscious Consumers - The growing number of eco-conscious consumers presents an opportunity for businesses to develop products that support specific causes and give back to those in need.
2. Luxury Bicycles - Designers' focus on creating luxury bicycles taps into the eco-conscious market, offering innovative opportunities for businesses to cater to this niche.
3. Activist Art - The collaboration between designers and Be Cycle & Fashion showcases the potential for activist art to make a statement and raise awareness for environmental and social causes.
Industry Implications
1. Bicycle Manufacturing - Companies in the bicycle manufacturing industry can explore the market demand for luxury bicycles that cater to eco-conscious consumers, creating new revenue streams.
2. Fashion and Design - The collaboration between Be Cycle & Fashion and designers provides opportunities for fashion and design industries to align their products with social and environmental causes, attracting conscious consumers.
3. Sustainable Products - Businesses focusing on sustainable product development can collaborate with cause-driven organizations, such as Be Cycle & Fashion, to create eco-friendly and socially responsible offerings that resonate with consumers.
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