New Zealand Boutique Suprette Tells Us To, "Be Caught Dead in It"
Marissa Liu — November 3, 2009 — Marketing
References: bestadsontv & copyranter.blogspot
DDB New Zealand gets gory for Auckland boutique, Superette. The disturbing ads come with the tagline, “Be caught dead in it.” The ad agency uses ‘dead’ models to sell fashion which isn’t necessarily a new concept but still manages to create an attention grabbing campaign.
The tagline, “Be caught dead in it,” reminds me of the idea that you should always be looking your best because you never know when your time may be up. According to agency press notes the campaign will be running in newspapers, fashion magazines as well as on billboards and an in-store display.
The tagline, “Be caught dead in it,” reminds me of the idea that you should always be looking your best because you never know when your time may be up. According to agency press notes the campaign will be running in newspapers, fashion magazines as well as on billboards and an in-store display.
Trend Themes
1. Macabre Advertising - Opportunities for disruptively marketing consumer products and services using eerie visuals and taglines.
2. Shockvertising - Opportunities for disruptively using shocking images and messages to grab consumers' attention in advertising campaigns.
3. Dark Fashion - Opportunities for the promotion of clothing lines that appeal to consumers' gothic and horror-related interests.
Industry Implications
1. Fashion - Opportunities for fashion houses and designers to use unconventional marketing techniques to create brand distinction.
2. Advertising - Opportunities for ad agencies to help their clients stand out by using provocative and unsettling visuals.
3. Media - Opportunities for publishers and broadcasters to cater to their audience's fascination with horror and the macabre.
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