These BCAA Travel Insurance Ads Promote Peace of Mind
Amelia Roblin — August 1, 2011 — Marketing
References: rethinkcanada & adsoftheworld
As wonderful as a trip may be, it's difficult to forget the hiccups that occur while away from home. These BCAA Travel Insurance ads emphasize the fact that threats to your health and safety can completely ruin even your most relaxing vacations.
What these Rethink advertising agency prints suggest is that if you purchase this company's personal protection plan, you're at least unlikely to be left with further scars from international hospital bills, should your well-being should be affected on holiday. This message is communicated visually by turning mental souvenirs of such unfortunate medical mishaps into physical ones. Instead of collecting a ship in a bottle, a snow globe or a bracelet from a tourist town, these BCAA Travel Insurance ads leaving you with scenes of an ambulance, a stretcher and an inpatient wristband.
What these Rethink advertising agency prints suggest is that if you purchase this company's personal protection plan, you're at least unlikely to be left with further scars from international hospital bills, should your well-being should be affected on holiday. This message is communicated visually by turning mental souvenirs of such unfortunate medical mishaps into physical ones. Instead of collecting a ship in a bottle, a snow globe or a bracelet from a tourist town, these BCAA Travel Insurance ads leaving you with scenes of an ambulance, a stretcher and an inpatient wristband.
Trend Themes
1. Personal Protection Plans - Opportunity for insurance companies to offer comprehensive personal protection plans that cover medical mishaps while traveling.
2. Visual Communication - Opportunity for advertising agencies to use visual storytelling to convey the benefits of travel insurance.
3. Memorable Marketing - Opportunity for companies to create unique and memorable marketing campaigns that resonate with consumers.
Industry Implications
1. Insurance - Insurance industry can capitalize on offering travel insurance plans that provide comprehensive coverage for medical mishaps while traveling.
2. Advertising - Advertising industry can leverage visual storytelling techniques to effectively communicate the benefits of travel insurance.
3. Marketing - Marketing industry can create memorable campaigns that leave a lasting impression on consumers and drive customer engagement.
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