The BBQ IT Packaging Offers Straightforward Seasoning Guidance for Men
Susan Keefe — May 25, 2012 — Lifestyle
References: lorrainenicoletta & lovelypackage
Design student Lorraine Nicoletta created man-centric packaging for the fictional outdoor cooking brand BBQ IT. Nicoletta's bare bones approach avoids complicated flourish and gets to the meat and potatoes of each item in the kit with minimal fuss. The kit accommodates what is commonly considered a male approach to cookery: it's simple, straightforward and free of complicated French words.
The kit comes complete with two kinds of sauces, a spice rub, and, more importantly, a set of coasters perfect for frosty pints. Drawing from a ranch-style aesthetic, Lorraine Nicoletta created labels that look as though they've been branded on. The typography is front and centre in this packaging design, and the words used are all under five letters. The sauces and rubs are direct, proudly announcing which boasts a sweet flavor and which is more savory.
Helping to take the guest work out of manly grilling, the BBQ IT packaging avoids complexity in favor of man-pleasing aesthetics.
The kit comes complete with two kinds of sauces, a spice rub, and, more importantly, a set of coasters perfect for frosty pints. Drawing from a ranch-style aesthetic, Lorraine Nicoletta created labels that look as though they've been branded on. The typography is front and centre in this packaging design, and the words used are all under five letters. The sauces and rubs are direct, proudly announcing which boasts a sweet flavor and which is more savory.
Helping to take the guest work out of manly grilling, the BBQ IT packaging avoids complexity in favor of man-pleasing aesthetics.
Trend Themes
1. Straightforward Packaging - Opportunity for brands to create packaging designs that focus on simplicity and minimalism to appeal to male consumers.
2. Man-centric Approach - Opportunity to develop products and services specifically tailored to men's preferences and needs in various industries.
3. Ranch-style Aesthetics - Opportunity for brands to incorporate rustic, rugged, and heritage-inspired visual elements in their design to attract male consumers.
Industry Implications
1. Food and Beverage - Opportunity to create BBQ kits and cooking products that cater to the preferences of male consumers.
2. Packaging Design - Opportunity to create packaging designs that cater to the male demographic by focusing on simplicity, bold typography, and masculine aesthetics.
3. Alcohol and Beverage - Opportunity to create beverage products and accessories that enhance the overall male grilling experience, such as branded coasters for frosty pints.
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